#Japan #Chiyoda #Bea-kun #Ambassadors #Apaman Network

Launch of Bea-kun's First Ambassador Program

Apaman Network Inc., a leading rental housing agency based in Chiyoda, Tokyo, has announced the initiation of its first ambassador program featuring its official character, Bea-kun. This initiative aims to amplify the character's charm through social media and engage with local communities. The nine ambassadors selected will play a crucial role in conveying the appeal of their respective regions and the comfort of home living.

This program aligns with the company’s status as the No.1 rental housing agency in Japan*, with rigorous screening during the selection process from numerous enthusiastic applications received nationwide. Each ambassador will be officially recognized, receiving certificates and commemorative goods on June 2, 2025.

What is the Bea-kun Ambassador Program?

The Bea-kun Ambassador Program is an interactive project where ambassadors will share their daily lives with Bea-kun through plush toy photography, a popular trend known as “nui-tori.” The ambassadors will utilize platforms like Instagram and X (formerly Twitter) to not only showcase their love for the character but also to highlight local attractions and the cozy aspects of their homes.

Background for the Selection of the First Ambassadors

The selection process was meticulous, resulting in the selection of nine social media users as ambassadors for the inaugural phase. These influencers will take on the important responsibility of promoting Bea-kun, their communities, and the various aspects of living well. They will receive recognition and merchandise related to Bea-kun, with delivery scheduled for June 4, 2025.

Activities Planned for the Ambassadors

Throughout their tenure from June 2025 to March 31, 2026, the ambassadors will participate in a range of activities aimed at spreading awareness about Bea-kun and their localities. Their posts will include:

• - Photographs of Bea-kun in various locations (nui-tori)
• - Tips for home decoration and favorite interiors
• - Reports on moving, new lifestyles, and local events
• - Sharing unique information from their regions

There are no stringent requirements; ambassadors are encouraged to enjoy their activities while promoting a lifestyle that resonates with their online communities.

Future Developments

A special birthday event for Bea-kun will be held on June 29, 2025. The ambassadors will collaborate on special posts and campaigns, continuing to share the joy of living through social media interactions. This seamless engagement between the ambassadors and Bea-kun aims to further promote the joy of home living.

Recognition Benefits for Ambassadors

• - Ambassador certificate (to be shipped on June 4)
• - Bea-kun and Honey-chan plush toys (shipped sequentially)
• - A set of Bea-kun merchandise (shipped sequentially)
• - Features on official social media outlets and reposts

About Bea-kun

Bea-kun, the official mascot of Apaman Shop, is designed to bring joy and encouragement to everyday life. This adorable character is featured in numerous social media posts, campaigns, and within Apaman Shop outlets nationwide, making it a beloved figure among various age groups. June 2025 will be celebrated as Bea-kun's birthday month, with various promotional activities planned.

The selected ambassadors include:

• - Sumi (Poyoron) – mireroom_
• - Kunikii – kunikick
• - Kanoko Terakawa – terakawa_kanoko
• - Achanman – achan1200
• - Rumi-chan – rumichan.123
• - Tokyo Parenting Mom – rinatea0519
• - Matsuchan – hkr232721
• - Lapen-chan – lapenchan0301
• - Furuhachi and Friends – ayumii_furuhachi

Official Social Media Accounts

• - Twitter: Apaman Shop
• - Instagram: Apaman Shop
• - YouTube: Apaman Shop Channel
• - TikTok: Apaman Shop
• - Facebook: Apaman Shop

About Apaman Network Inc.

Apaman Network Inc., led by President Yamazaki Kai, operates as a subsidiary of APAMAN Inc. in Chiyoda, Tokyo, managing Japan's largest network of rental agencies under the Apaman Shop brand. For more information, visit their corporate site.

About APAMAN Inc.

APAMAN Inc. oversees over 20 group companies, contributing to society through its Platform business in rental management and rental brokerage, as well as its Technology business that develops AI and RPA systems to support real estate services. For further details, check their official website.