B&R Auto Strengthens Market Presence with Marler Auto Supply Acquisition

B&R Auto Expands into Mountain West with Marler Auto Supply Acquisition

In a strategic move to enhance its market reach, B&R Auto, a significant player in the recycled auto parts industry, recently announced the acquisition of Marler Auto Supply, a family-owned venture based in Idaho Falls, Idaho. This acquisition marks a pivotal entry for B&R into the broad Mountain West region, promising to expand its network and service capabilities substantially.

BR Auto, founded in 1980, has carved a niche as a leading value-added provider of recycled auto parts, catering efficiently to collision repair shops and body shops across the Western United States. The firm has operated over 24 locations and is a proud portfolio company of Highview Capital, LLC, which has been instrumental in its growth through various organic and acquisition-based strategies.

Marler Auto Supply has been a reputable supplier of recycled automotive parts for over 30 years. Offering a comprehensive range of auto parts to both retail and commercial clientele, Marler's reputation for quality service aligns well with BR Auto’s values. Bruce Marler, the founder of Marler Auto Supply, expressed enthusiasm about the acquisition, noting how the union would empower their collective ability to serve the region better. He stated, "When we decided it was time to join a larger organization to accelerate our growth, BR was the clear choice. Our common values and vision for the future align well and we are excited to join BR as the leading independent recycling network provider in the Western U.S."

This acquisition is set to bolster BR Auto's delivery network significantly. By incorporating Marler's operational efficiency and regional insight, B&R aims to enhance the product selection and service levels already offered. Cris Hollingsworth, the Chief Executive Officer of BR Auto, emphasized the strategic importance of this acquisition, saying, "The acquisition of Marler will enhance BR's product selection and service levels for our customers. We're excited to continue building upon the reputation of service, quality, and reliability that Marler has created over the past 30-plus years."

Highview Capital, a Southern California-based private equity firm backing BR Auto, continues to leverage its flexible investment strategy to propel growth within its portfolio companies. Having partnered with BR Auto in June 2023, Highview is committed to nurturing its businesses through both organic growth and acquisitions, reinforcing its position in the market.

With both companies sharing a commitment to sustainability and quality, their merger promotes a strong foundation for future growth. BR Auto’s vision of effectively reusing automotive parts resonates well within today’s environmentally-conscious market. By minimizing waste production and maximizing resource efficiency, the acquisition not only serves the business interests of both organizations but also aligns with broader societal goals towards sustainability.

As the automotive industry continues to evolve, this acquisition positions BR Auto favorably to meet the increasing demand for recycled parts while contributing positively to environmental stewardship. Through this strategic expansion, the combined expertise of BR Auto and Marler Auto Supply paints a promising picture for the future of recycled automotive parts in the Mountain West region and beyond.

To learn more about BR Auto and its extensive offerings in recycled automotive parts, visit www.autowrecking.com.