#Japan #marriage support #Tottori Prefecture #Tottori #Omikare

Strengthening Marriage Support Networks in Tottori Prefecture

In a significant move to address pressing social challenges such as declining birth rates and rising single rates, Omikare Inc., a leading marriage support information platform based in Shibuya, Tokyo, has partnered with Tottori Prefecture. Known for hosting the largest number of marriage events in Japan, Omikare operates a platform that boasts over 950,000 members and numerous marriage parties. The collaboration officially began in March 2024, aligning both parties' commitment to create serious opportunities for matchmaking.

The initiative includes a series of successful engagements, such as the 'Tottori Sand Dunes Matching Event,' the 'Yonago City Art Museum Matching Event,' and various seminars aimed at promoting marriage support. With a growing emphasis on collaboration between local governments and private enterprises, Tottori aims to enhance its marriage support system through comprehensive mechanisms that foster connections among various stakeholders.

Recent Conference Highlights

On October 23, 2023, a conference titled 'Tottori Prefecture Marriage Support Network Meeting' was held in Kurayoshi City. This gathering brought together marriage support organizations and government entities from across the region to strengthen their partnerships. The main goal was to establish a robust network that facilitates unified efforts for providing marriage and dating support throughout Tottori Prefecture.

To encourage opportunities for meetings and events, the prefecture has implemented subsidies for those organizing marriage events, as well as financial support for initiatives backed by municipalities and regional alliances. Additionally, Omikare aims to empower local businesses by sharing valuable know-how regarding the organization of marriage events.

Key Insights from the Conference

During the conference, Mr. Inoue, a director at Omikare, presented a comprehensive lecture on the theme of 'Secrets to Organizing Successful Marriage Events.' The discussion encompassed several critical topics:
1. Marriage and Dating Environment: Emphasizing the significance of increasing marriage rates to counteract declining birth rates, and analyzing demographic trends affecting first-time marriages.
2. Young People's Attitudes Toward Love: Shifts in young people's willingness to marry, changes in their dating behaviors, and what they prioritize when utilizing marriage services.
3. Current and Future Landscape of Dating Services: Trends in the use of dating services, the hybridization of dating services, and the evolving participation levels of younger generations in marriage events.
4. Secrets to Successful Event Organization: Diverse event formats, the experiential value of different event types, and emerging popular dating events.
5. Effective Marketing for Events: Guidance on optimal age ranges for participants, ideal age gaps for couples, creating compelling marketing materials, seasonal timing for events, appropriate pricing strategies, and effective mediums for outreach.

Participants expressed appreciation for the insights delivered during the seminar, noting how applicable the information was to their respective roles in the local marriage support sector. Comments ranged from recognition of the seminar's relevance to specific requests for continued collaboration and information sharing among municipalities with the aim to promote participation among local youth.

About Omikare Inc.

Omikare Inc. operates Japan's leading marriage support information site, addressing the challenge of a decreasing marriage-age population and a growing demand for genuine dating opportunities. Their mission emphasizes 'creating new connections - eliminating zero opportunities for meetings.' The company is recognized for having the highest participation rates in marriage parties, matching events, and community gatherings across the country. Notably, they also offer a video call matching app, 'Omikare Live,' that expands the reach of their matchmaking services via online platforms. Working closely with local governments and businesses, Omikare aims to merge real-life and online interactions to create sincere and lasting connections.

By aligning administrative goals with innovative private sector strategies, Tottori Prefecture and Omikare are setting the stage for a hopeful future, where meaningful relationships can flourish, countering societal issues head-on.