BE:FIRST's JUON and LEO Star in New Suntory Beer Project

A New Chapter in the World of Music and Beer

In an exciting collaboration, JUON and LEO from BE:FIRST have partnered with Suntory to launch the project 'Nama: FIRST,' which highlights the joy of living authentically through the enjoyment of delicious draft beer. Set to release on June 12, 2025, the new web movie titled 'We Made a Song Together' will showcase the duo's journey, including a behind-the-scenes look at their first-ever songwriting experience, and offer fans a glimpse of the creative process that goes into their new project song, 'BLUE.'

The project kicked off in April this year, aiming to support individuals who are living life to the fullest, all while enjoying the refreshing taste of Suntory draft beer. The upcoming web movie will be available on Suntory’s official YouTube channel and the project’s website. This initiative aligns perfectly with BE:FIRST's mission to connect with people who strive to live authentically.

Behind-the-Scenes Documentary

The new web movie promises an engaging narrative as JUON and LEO take on the roles of CG characters who infiltrate their own recording sessions and world tour preparations. This unique storytelling approach allows viewers to experience the hard work and passion that goes into their craft. With the backdrop of their world tour and the creative process, fans will witness the intense rehearsals and lively backstage conversations.

In addition, the movie captures the energy of the performances and the inspiration behind the lyrics of 'BLUE,' which reflects the challenges and triumphs of the duo's journey. The synergy between JUON and LEO is evident as they navigate the ups and downs, creating an authentic depiction of what it means to pursue one’s dreams. The film also features charming interactions between the two as they engage with their CG counterparts, creating a delightful visual experience.

Story Overview

The narrative begins with CG characters of JUON and LEO in 'Nama: FIRST' branded jumpers, rushing towards the concert venue in Los Angeles, where their world tour is taking place. As they commence their undercover interview, the scene transitions to real-life footage of JUON and LEO during serious rehearsal sessions and working on lyrics, showcasing the excitement and anticipation surrounding their performances.

Following this, the focus shifts back to Japan during their recording sessions where they gather at the microphone, discussing lyrics and melodies. A CG character encourages them, projecting their focused expressions towards the screen, illustrating the mantra, 'The strength to believe in tomorrow comes from living today to its fullest.' In the latter part of the film, the duo enjoys tall, ice-cold mugs of Suntory draft beer, exclaiming the taste is as amazing as living life passionately, ending with the heartwarming narrative, 'The more I live, the better the beer!'

Filming Insights

The filming process involved JUON and LEO imagining their diminutive CG counterparts dancing around them while performing. It resulted in a playful yet professional atmosphere, where JUON joked about the mini-characters enjoying the beer alongside them. This creativity added authenticity to their portrayal, allowing the CG figures to feel like a natural part of the scene.

During the beer-drinking scenes, both artists took turns performing, ad-libbing comments to make each other laugh and create a fun rapport that translated beautifully on camera. LEO commented, 'Everything just feels more delicious today!' after an impactful exchange during filming, showcasing their natural passion.

Furthermore, there were even discussions about the potential merchandise featuring their CG counterparts, expressing their desire for plush toys or icons resembling their animated selves. This desire for relatable and charming memorabilia adds another layer of engagement for their fans.

Recording Dynamics

The collaboration extended to the recording of 'BLUE,' where JUON and LEO provided support and constructive feedback to each other. The recording sessions were filled with enthusiasm as they repeatedly went over the song’s rhythm and melody, pushing each other towards perfection. The excitement was palpable among the crew, especially when they achieved those elusive 'OK' takes, leading to applause and cheers.

Overall, 'Nama: FIRST' is more than just a project—it's a celebration of music, passion, and authenticity, allowing JUON and LEO to represent the spirit of living life to the fullest alongside the enjoyment of Suntory draft beer. The combination of their artistic endeavors, fueled by the idea of community and connection, makes this initiative particularly special for fans.

To explore more about the 'ชื่อ project : 'Nama: FIRST' and to view the upcoming web movie, you can visit Suntory's official page here.