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Pepsi's New Global Female Football Ambassadors

In a groundbreaking announcement, Pepsi has introduced its latest line-up of unstoppable female football ambassadors, aiming to make a significant impact on the sport this summer. Joining the ranks alongside the existing global ambassador Leah Williamson are renowned athletes like Alexia Putellas, Caroline Graham Hansen, Farah Jefry, and Lauren James. This dynamic group is set to elevate the visibility of women's football on an international stage, celebrating the passion and fighting spirit that each player embodies.

As part of this initiative, Pepsi plans to visit various cities worldwide throughout the month, paying tribute to the indomitable spirits of these players. The brand is gearing up for a major football campaign that will showcase the exciting developments in women's football. For over 50 years, Pepsi has actively supported the sport, celebrating the global thirst for engagement through innovative partnerships and campaigns.

This April, the brand spotlighted some of the sport's most influential players to highlight the impressive growth of women’s football, now recognized as one of the fastest-growing sports globally. With capacity crowds at tournaments and a burgeoning global audience yearning for more, Pepsi recognizes its role in this evolution.

The first ambassador announced is the double Ballon D'Or Féminin winner, Alexia Putellas. Known for her exceptional ball control and playmaking abilities, Putellas represents a generation-defining talent in football. In her words, "This summer is going to be something special, and being part of the Pepsi family makes it even more exciting. Football is the world's fastest-growing sport, and I can’t wait for our fans to see what we have planned."

Next on the roster is Lauren James, a key player for the England national team, who has garnered global acclaim for her electrifying speed and unique vision. She expressed her excitement about this role, stating, "It’s a huge honor to join the Pepsi family as a global ambassador and share the spotlight with so many fantastic athletes. Get ready to see our campaign hit screens worldwide!"

Complementing their talents is Caroline Graham Hansen from Norway, a tactical player with notable achievements including a Ballon d'Or Féminin nomination. She commented, "I am thrilled to join the global Pepsi family with so many inspiring figures. We are witnessing football reach new heights, and with Pepsi’s support, we can spread joy to even more fans around the world."

Furthermore, Saudi Arabia's Farah Jefry represents the emerging front of women's football, shining as the top scorer in the country's inaugural women’s league. She stated, "Pepsi's legacy of working with the biggest football icons is legendary, and I can’t believe I’m now part of that legacy. Being part of this incredible group and collectively writing a new chapter is a dream come true."

Pepsi’s commitment to elevating women’s football includes not only these new global ambassadors but also established athletes already part of the brand. This includes standout performers such as Signe Bruun, Josefine Hasbo, Stina Blackstenius, and Jéssica Silva, who are redefining the barriers of women’s football globally.

Pepsi aims to empower players and communities worldwide, committed to ensuring a bright future for women's football. The brand has extended its support for UEFA women’s football until at least 2030, demonstrating its dedication to growing the sport and introducing it to a wider audience.

According to Cathy Graham Kidd, Pepsi's Senior Marketing Director, "Our new ambassadors are not just remarkable football players; they are also driven by their thirst for success. This is what sets them apart. Women’s football has transformed into a global passion, mesmerizing audiences around the world due to its entertainment value and unforgettable fan experiences."

“With decades of history in writing the proud narrative of football culture, we are now embarking on the next chapter focused on women’s football, where we shine the spotlight on these stars. We are dedicated to supporting this fast-growing global phenomenon and bridging existing fans closer to the sport while attracting a brand-new generation of supporters."

Alexia, Caroline, Lauren, and Farah, alongside Leah Williamson, will take center stage in Pepsi’s upcoming football campaign, reflecting a relentless fighting spirit that aims to enhance fan engagement and celebrate this summer's significant moments in women's sports.

In honor of these extraordinary new members of the Pepsi family, the brand will unveil four unique murals and displays celebrating these athletes, showcasing their faces across major cities like London and Oslo. The designs resonate with energy and the unstoppable spirit of their athletes.

As Pepsi continues to reveal the personalities of football’s legendary stars on and off the pitch—from Leah Williamson to Vini Jr.—fans can keep an eye on the brand’s forthcoming campaign, which promises to spotlight its ambassadors and their extraordinary talents.

For more information about PepsiCo's initiatives and their journey in making a difference through sports, visit PepsiCo and follow them on social media for the latest updates.