#United States #Arlington #Super Bowl #SNAC International #snack sales

Snack Sales Surge During Super Bowl Week 2024

The week leading up to Super Bowl 2024 proved to be a monumental period for the snack food industry, as reported by Circana, with snack food sales soaring to an impressive $670 million. This surge represents a 14.9% increase in sales compared to the previous week.

Americans indulged in over 107 million pounds of snacks in preparation for game day, highlighting the cultural significance of this event in American society. In fact, if we were to consider the weight of Lombardi trophies — approximately 7 pounds each — the amount of snacks consumed during this week could amount to over 15 million Lombardi trophies!

Christine Cochran, President and CEO of SNAC International, emphasized the importance of this week by stating, "The week leading up to the Super Bowl is the most significant benchmark for the snack food industry. The brands that stand out during this pivotal week are positioning themselves for big things in the year ahead."

Insights into Sales Patterns

This data compares dollar sales from Super Bowl Week 2024 (ending 2/11/24) against sales from the previous week (ending 2/4/24), showcasing which snack categories led the charge in sales:

• - Tortilla/Tostada Chips: Sold 34 million pounds for $172.2 million, reflecting a phenomenal increase of 31.7%.
• - Potato Chips: Reached 28.9 million pounds, generating $180.6 million, marking a 12.5% rise.
• - Cheese Snacks: Accounted for 7.8 million pounds and $58.6 million in sales, a growth of 11%.
• - Corn Snacks: Together, these snacks weighed in at 6.2 million pounds generating $43.2 million, which translates to a 14.4% increase.
• - Pretzels: Sold 9.6 million pounds for $42.6 million, with an increase of 8.2%.

The Strategic Importance of Snack Sales

This dramatic uptick in snack sales not only highlights consumer behavior but also signals lucrative opportunities for brands within the snack food sector. As competitive brands vie for visibility and consumer engagement during this peak period, it's clear that effective marketing strategies can set the stage for success throughout the year.

SNAC International, founded in 1937, represents over 400 companies worldwide within the snack industry, focusing on education, advocacy, and networking to foster growth and opportunities for its members. With insights like these, it's pertinent for brands to act on trends observed during the Super Bowl week to ensure sustained relevance and sales.

To keep up with the evolving dynamics of snack sales and learn more about SNAC International, visit their official site at snacintl.org.