Japan's Leading Cool Japan DX Summit 2025 to Welcome 4,500 Participants

Cool Japan DX Summit 2025: A Catalyst for Economic Growth

The Cool Japan DX Summit 2025 is officially scheduled for November 21, 2025, at the TODA HALL & CONFERENCE TOKYO in Kyobashi, Tokyo. Organized by the Cool Japan DX Summit Executive Committee, which is represented by Vpon, this summit promises to be one of the largest conferences focused on the intersection of Cool Japan strategy and digital transformation in the nation.

Purpose of the Summit

The primary aim of the Cool Japan initiative is to effectively disseminate information about Japan's cultural and creative products and services, expand their reach overseas, and boost domestic consumption through inbound tourism. To successfully achieve these objectives, it is crucial to promote digital transformation (DX), enhancing business models and creating new value to increase competitiveness and productivity.

In alignment with the goal of expanding the Cool Japan market to a target size of 50 trillion yen by 2033, the summit will facilitate the sharing of best practices across both public and private sectors. This cooperation will lead to opportunities for industry collaboration and DX implementation across various sectors.

Event Details

- Date: November 21, 2025 (Friday)
- Format: In-person event (with an online broadcast planned later)
- Venue: TODA HALL & CONFERENCE TOKYO, located in Chuo Ward, Tokyo
- Organized by: Cool Japan DX Summit Executive Committee
- Managed by: Vpon

Call for Sponsorship and Partners

The summit serves as an excellent platform for businesses and government entities to showcase their vision and initiatives directly to participants, making it one of the largest Cool Japan × DX conferences in Japan. Stakeholders interested in contributing to the promotion of the Cool Japan strategy are encouraged to participate. This presents an invaluable opportunity to establish new business networks and explore growth potential. Interested parties can get in touch via email at [email protected]. Contact persons are Suzuki and Matsuzaki.

Venue: TODA HALL & CONFERENCE TOKYO

The TODA HALL & CONFERENCE TOKYO is strategically located in the Kyobashi area, connecting the prominent Nihonbashi and Ginza regions, right at the intersection of the symbolic Yaesu Avenue from Tokyo Station. This prime business location has historically been a hub for art dealers, breathing new life into creativity and culture. The upcoming TODA BUILDING, a new cultural and artistic hub, will open its doors in autumn 2024 and aims to propagate art and innovation from Tokyo to the world, cultivating new creative endeavors born from the synergy of art and business.

Past Highlights and Achievements

The summit has seen significant participation in previous years, with about 4,500 attendees at the Cool Japan DX Summit 2024. Sessions and discussions, including topics like the revitalization of tourism in Okinawa and challenges in inbound marketing, showcase the diverse dialogues happening within the Cool Japan community.

You can access recordings of past sessions on our official YouTube channel to explore the invaluable insights shared by pioneering leaders.

About Vpon

Vpon is a leading cross-border DX company in Asia, utilizing its unique AI technologies and data capabilities to foster growth beyond borders. With a mission of empowering Japan through its charm, Vpon supports inbound initiatives and overseas expansions through its digital marketing solutions. Currently, Vpon partners with over 200 local governments and private companies, advancing toward the goal of generating a 50 trillion yen Cool Japan market while orchestrating the Cool Japan DX Summit.

Company Overview

- Company Name: Vpon JAPAN Inc.
- Headquarters: 3-15-7 Sendagaya, Shibuya, Tokyo, Japan
- CEO: Yoshitaka Shinohara
- Business Focus: Big data analysis, smartphone advertising platform, inbound marketing support, DMP development, and administration of the Cool Japan DX Summit.
- Founded: June 2014
- Website: https://www.vpon.com/jp/