#South Korea #Seoul #LG Electronics #AI Wash #Energy Class A

LG Unveils Advanced AI-Powered Laundry Solutions at IFA 2025

LG Electronics is poised to make waves at the IFA 2025 event with a remarkable new range of AI-driven laundry solutions that promise unparalleled energy efficiency. Responding to the increasing demand for sustainable home appliances in the European market, LG's innovative product lineup caters to diverse lifestyles and living environments.

Centerpiece: The LG HeatPump WasherDryer

At the heart of LG's latest collection is the LG HeatPump WasherDryer, also referred to as the LG WashCombo. This versatile unit combines the functions of washing and drying in a single appliance, marking a significant advancement in laundry technology. Initially launched in Europe as a part of LG's premium SIGNATURE series, this model achieved the highest efficiency rating of Energy Class A for its full wash-to-dry cycle. The upgraded HeatPump WasherDryer maintains this efficiency level, ensuring optimal performance across all cycles.

Equipped with state-of-the-art DUAL Inverter HeatPump™ technology and eco-friendly refrigerants such as R290, the WasherDryer meets stringent European standards while offering impressive energy savings. Its compact design, coupled with its sizeable load capability, optimizes space usage, catering specifically to the needs of European households. Additionally, the advanced AI algorithms embedded in the device enable personalized fabric care, providing users with an efficient and user-friendly laundry experience.

Microplastic Care and AI Efficiency

Emphasizing environmental responsibility, LG's new washers incorporate a Microplastic Care Cycle that significantly reduces the release of microplastics—up to 60%—from synthetic fabrics during washing. This innovative feature is paired with advanced AI motion control to enhance energy efficiency, achieving the highest industry standards. The AI Wash™ function utilizes LG's AI DD™ technology to analyze the weight of laundry loads, selecting the most suitable washing patterns. This not only minimizes wear on delicate fabrics but also conserves energy, further promoting sustainability.

The new dryer models in LG's lineup also boast top-tier Energy Class A efficiency. The integrated AI Dual Inverter™ technology enables the AI Dry™ feature to intelligently gauge the load's weight, fabric, and humidity levels, allowing for customized drying speeds—especially beneficial for softer materials. This ensures energy consumption is minimized while still delivering optimal drying results.

User-Friendly Features for European Consumers

Recognizing a trend toward self-installation among many European consumers, LG's new laundry solutions come equipped with self-installation check-up features via the LG ThinQ service. To improve usability, LG has also launched a Comfort Kit designed specifically for the 24-inch European laundry range, making the machines more accessible for all households.

This expanded offering of heat pump laundry solutions demonstrates LG's commitment to addressing local preferences and needs within Europe. Intuitive interface designs, usability-focused controls, and automatic cycle optimization simplify laundry tasks, while stylish designs—such as the available 24-inch WashTower model in various colors—seamlessly complement modern home aesthetics.

Commitment to European Customers

“By harnessing extensive customer insights and cutting-edge AI technologies, LG has gained a profound understanding of European lifestyles and laundry habits,” said Lyu Jae-cheol, President of LG's Home Appliance Solution Company. “This allows us to tailor our offerings to meet local demands effectively, reinforcing our leadership in the European market while enhancing our global footprint in home appliances.”

As LG unveils these advanced laundry solutions at IFA 2025, the commitment to sustainability, efficiency, and user-centric design continues to resonate strongly with consumers, positioning LG at the forefront of the smart appliance revolution.

Testing results were conducted by Intertek in July 2023, comparing the Microplastic Care Cycle with the Mixed Fabric Cycle of model F4Y7EYPBW, measuring the amount of microplastics filtered through a 20μm filter during a wash cycle. Outcomes may vary based on clothing types and usage contexts.