#None #AI Technology #Amsterdam #Quickplay #Live Operations

Quickplay Debuts Live Operations to Elevate Broadcast Management

In a major advancement for live broadcasting, Quickplay has announced its latest innovation, Live Operations, designed as a cloud-native centralized control system for managing live broadcast and OTT channels. This new system enables operators to take charge of various aspects of live production, ensuring that broadcasts are not only seamless but also enriched with AI functionality.

Enhancing Broadcast Control

The significance of Live Operations lies in its capability to bundle critical broadcasting functionalities into a single console. Operators can now manage scheduling, signal control, ad decisions, clip production, and monitoring all from one user-friendly interface. This shift eliminates the need for multiple disparate tools that often lead to inefficiencies and errors during live broadcasts. With this AI-integrated approach, Quickplay aims to empower broadcasters, allowing them to focus on delivering high-quality content rather than being bogged down by technical challenges.

Paul Pastor, Co-Founder and Chief Business Officer of Quickplay, emphasized the importance of integrating AI across broadcast workflows. He explained how today’s broadcasters often utilize AI for various tasks in isolation, missing the opportunity to create compounded value. The aim of Live Operations is to orchestrate this kind of AI integration, thus enhancing the overall productivity and effectiveness of broadcast teams.

Features of Live Operations

Live Operations serves as the operator-facing control plane associated with the Content to Value Operating System. Here are some of its standout features:

• - Scheduler and EPG Management: This tool allows operators to manage all content—including live events, VOD assets, and replays—from a single centralized location. It flags scheduling conflicts before airing live broadcasts, reducing the risk of on-air mistakes.
• - Live Channel Signal Control: Operators gain real-time control over live broadcasts, including input switching, slate insertion, and stream acquisition, all from a streamlined dashboard.
• - Automated Ad Break Management: The system automates ad break timing through SCTE-35 cues, enhancing revenue protection for ad-supported channels while providing key metadata insights for better ad decision-making.
• - Fallback and Live Disruption Management: The platform offers automatic protection for signal loss or unexpected disruptions. The system can reroute output to pre-configured assets if signal health drops below set thresholds, ensuring continuous transmission without operator intervention.
• - Clip Factory and Live-to-VOD: This innovative feature simplifies the repackaging of broadcast content. By automatically creating short clips and new metadata from live recordings, it eases the workload for producers and reporters while preparing content for syndication.
• - Monitoring and Observability: A unified dashboard provides real-time visibility into every layer of the live delivery chain, enhancing operational oversight.

Industry Impact and Future Prospects

Juan Martin, Co-Founder and Chief Technology Officer, reiterated that live broadcasting leaves no room for error. He stated, "Live Operations challenges today’s status quo by integrating systems, notifying teams of issues as they arise, and facilitating real-time solutions. This approach eliminates dead air and ensures smooth transitions during live broadcasts."

The introduction of Live Operations signifies a turning point for broadcasters and media organizations, especially those managing multiple channels and distributed infrastructures. As they strive to improve viewer experience and maintain high-quality programming, Quickplay’s solution is poised to reshape operational workflows across the industry.

Quickplay plans to unveil Live Operations at IBC 2026, held in Hall 5.G86. This event will provide a platform for showcasing the capabilities of their revolutionary system and how it empowers various media entities, including news organizations and sports rights holders.

As the media landscape continues to evolve, embracing such advanced technologies will be critical for broadcasters aiming to stay competitive and relevant in an increasingly demanding environment. Quickplay, with its robust infrastructure and technological expertise, is set to play a vital role in this transformation.