#South Africa #CJ 4DPLEX #ScreenX #Durban #Nu Metro

CJ 4DPLEX and Nu Metro Cinemas Unite for an Unprecedented SCREENX Launch

In an exciting development for cinema enthusiasts in South Africa, CJ 4DPLEX has teamed up with Nu Metro Cinemas to unveil the country's first-ever SCREENX auditorium. Located at the Gateway shopping mall in Durban, this groundbreaking cinematic experience is scheduled to open in September 2025. The SCREENX technology, renowned for its 270-degree panoramic display, promises to immerse audiences in a captivating viewing experience unlike any other.

A Revolutionary Format

SCREENX is recognized globally as a pioneering multi-projection cinema format that extends the image beyond the confines of a traditional screen and onto the auditorium’s side walls. This innovative approach creates a fully immersive environment, specifically designed to enhance key scenes and engage viewers more deeply in the film. With a screen size of 50 feet, the auditorium will cater to those seeking an unprecedented cinematic journey, making it a significant addition to the Nu Metro portfolio, which includes various advanced viewing formats such as 4DX and Xtreme.

Nu Metro Cinemas, being the second-largest film exhibitor in South Africa, has significantly transformed movie-watching experiences in the region. They currently showcase 132 screens in 19 locations across South Africa, with additional locations in Zambia and Mozambique. Their commitment to cinema innovation is exemplified through their existing partnership with CJ 4DPLEX, where they previously debuted the multisensory 4DX theaters.

Key Players Expressing Optimism

Denver Chetty, CEO of Nu Metro Cinemas, expressed enthusiasm about this venture, stating, "Nu Metro is elated to add SCREENX to its repertoire as a first in South Africa, and we believe our consumers will embrace this exciting new cinematic entry." This sentiment is echoed by Jamil Valiyev, Managing Director at CJ 4DPLEX, who highlighted that this collaboration marks a major milestone in CJ 4DPLEX's global expansion efforts.

Reuben Pillay, Executive of Nu Metro Cinemas, further emphasized the significance of this launch in Durban, noting, "We are thrilled to elevate our partnership with CJ 4DPLEX by introducing South Africa's first SCREENX experience. Our dedication to bringing the latest cinema innovations to audiences is unwavering, and this launch symbolizes a major advancement in cinematic excellence for the region."

About CJ 4DPLEX

Founded in Seoul, CJ 4DPLEX specializes in advanced cinema technology, including SCREENX, 4DX, and Ultra 4DX formats, allowing viewers to experience films in ways never previously possible. With a presence extending across the globe, the company operates over 435 SCREENX auditoriums in 40 countries and over 775 4DX theaters in more than 70 nations.

In addition to these revolutionary formats, CJ 4DPLEX is part of the larger CJ Group conglomerate, which encompasses other entertainment giants like CJ CGV, the fifth largest theater chain globally, and CJ ENM, the production house behind acclaimed films such as Academy Award-winner Parasite.

Nu Metro Cinemas: A Leader in Experience

Nu Metro Cinemas elevates traditional moviegoing by providing services that cater to luxury and technology needs. Their VIP experience offers premium leather seating and in-seat services, aiming to redefine comfort in cinema. The Xtreme format enhances the viewing experience through laser projection and Dolby Atmos® sound systems.

The introduction of SCREENX signifies Nu Metro's relentless pursuit of excellence, ensuring that South African audiences enjoy a deluxe movie experience. As they look forward to this much-anticipated opening in Durban, the excitement is palpable for what this entails for the future of cinema in South Africa. To learn more about the various formats and upcoming entertainment offerings, you can visit Nu Metro's official website.