Industry Veteran Amit Patel Takes the Helm as Chief Revenue Officer at MyFitnessPal

Amit Patel Joins MyFitnessPal as Chief Revenue Officer

MyFitnessPal, recognized as the leading global nutrition and food tracking application, has announced the significant appointment of Amit Patel as its Chief Revenue Officer for Advertising. This news, released on March 5, 2025, marks an exciting new chapter for the app, renowned for empowering individuals in their fitness journeys through better nutritional choices.

Amit Patel comes with a wealth of experience, possessing over 25 years in business strategy, digital media, and advertising. His expertise is expected to elevate MyFitnessPal’s revenue-generating potential and bolster its competitive stance in the market. In his new capacity, Patel will spearhead the revenue strategy, focusing on expanding the business and exploring new growth avenues for the brand.

In a statement regarding his new role, Patel expressed enthusiasm about joining MyFitnessPal at such a crucial time in its evolution. He commented, "As a longtime user of MyFitnessPal, I’ve personally witnessed how the platform assists individuals in achieving their health objectives. I am thrilled to collaborate with the team to unearth new opportunities that will not only enhance the user experience but also ensure sustained growth for MyFitnessPal."

Prior to this position, Patel was the General Manager of Strategic Initiatives at Uber's advertising division. Here, he specialized in amplifying the grocery retail advertising business and was influential in driving its onsite and offsite ads initiatives. His prior experience also includes notable stints at Drizly, NBCUniversal Peacock, Amazon, ATT, and DIRECTV, where he played pivotal roles in formulating revenue strategies, digital innovations, and leading business development efforts.

Mike Fisher, CEO of MyFitnessPal, welcomed Patel to the team, highlighting the significant leadership qualities he brings. Fisher remarked, "Amit possesses a deep reservoir of experience and an established track record of spurring innovation and growth across various industries. His leadership will be fundamental as we work to advance MyFitnessPal's offerings and identify novel revenue channels. We aim to partner with brands that genuinely empower our members in their health journeys."

MyFitnessPal launched in 2005 with a commitment to support individuals in reaching their health goals through informed food choices. The app is designed to provide motivation, insightful information, and a sense of progress. Currently, it assists nearly one million people annually in achieving their nutrition and fitness objectives and boasts a community of over 270 million users spread across 120 countries. The app features one of the most extensive food databases globally, with a catalog of over 20.5 million food entries, alongside tools for users to track their meals, exercise, and weight.

With features that include more than 2,000 recipes and 40 workout routines coupled with connections to over 40 fitness partners, MyFitnessPal stands out as a comprehensive solution for those looking to implement healthy changes in their lives. As Patel steps into his new role, anticipation builds around how his extensive background in digital media and strategic growth will shape the future trajectory of this indispensable health platform.

For additional information on MyFitnessPal or to download the app, visit www.myfitnesspal.com or access it via App Store and Google Play.