#United Kingdom #Bentley #Crewe #Cody Gakpo #Bentley Bentayga

Cody Gakpo Becomes Bentley's New Ambassador

On October 30, 2025 (local UK time), Bentley Motors announced that Cody Gakpo, the renowned soccer player representing Liverpool FC and the Netherlands national team, has been appointed as the Ambassador for Bentley UK and Europe. Known for his commitment and passion both on and off the pitch, Cody embodies the values of performance that Bentley champions across all realms.

As a top athlete at the pinnacle of his career, Gakpo exemplifies the passion for craftsmanship and the pursuit of perfection that Bentley has honed over its 106-year history. By becoming an Ambassador, he will represent the innovative performance that symbolizes the future of the brand.

In early 2025, Cody visited the Bentley headquarters in Crewe, located not far from his home in Cheshire. During this visit, he got a firsthand experience of the exceptional craftsmanship and precision that go into each Bentley vehicle, even trying his hand at sewing a steering wheel. This encounter left him deeply impressed by the artisans' skills and the passion embedded in every car.

Customized Bentley Bentayga Speed

During his visit, Gakpo collaborated with Philip Dean from the Mulliner division to design a special edition of the new Bentayga Speed, set to be delivered in 2026. This unique vehicle features an exterior painted in a rich ruby red called ‘Rubino’ and an interior combination of the striking ‘Pillar Box Red’ and a luxurious ‘Beluga’ finish, paying homage to the colors of his team, Liverpool FC.

Currently, Cody drives a Bentayga S Black Edition V8, adorned in a bespoke color created by Mulliner named ‘Royal Ebony Satin,’ complemented with lively orange ‘Mandarin’ and ‘Beluga’ interiors, which reflect the national colors of his home country, the Netherlands. Additionally, he gifted a Bentayga to his father as a token of gratitude for the inspiration he has received throughout his life.

Gakpo is not only a standout figure in the sports world representing Liverpool FC and the Netherlands, but he is also a dedicated ambassador for Puma. Furthermore, he is an avid philanthropist, regularly visiting Togo, the birthplace of his father, to promote initiatives that enhance the community through sports and education. He organizes soccer tournaments and actively participates in local charity projects, embodying Bentley's core values.

The appointment of Cody Gakpo follows Bentley's new initiatives led by external creative directors Mai Izawa and Greg Williams, along with brand ambassador Lucian Laviscount. Nicola Brown, Marketing Director for Bentley Motors EMEA Region, expressed her enthusiasm about this partnership, stating, “This collaboration resonates with the performance of elite athletes and the capabilities of our vehicles. We are thrilled to welcome Cody Gakpo as our Ambassador for the UK and Europe. He shares our relentless pursuit of excellence and dedication to craftsmanship.”

In Cody's words, he reflected on the values instilled by his parents, emphasizing the importance of hard work. He described the opportunity to gift a Bentayga to his father as a dream fulfillment, marking a significant moment to express gratitude for all the lessons learned. For Cody, Bentley symbolizes family, challenge, and the rewards of effort. He takes immense pride in becoming an Ambassador, representing his journey so far and his aspirations for the future. He looks forward to continuing to journey through life alongside Bentley.