#Japan #Tokyo #Tottenham Hotspur #HIS #Soccer Experience

HIS Partners with Tottenham Hotspur FC

HIS, based in Tokyo, has entered into an official regional partnership with Tottenham Hotspur FC, a prestigious football club in England's Premier League known for its compelling motto, "To Dare Is To Do." This collaboration marks a significant step for HIS as it becomes the only official travel partner for Spurs in Japan. Through this partnership, HIS aims to deliver memorable European soccer experiences and excitement to Japanese fans via exclusive match tours and special programs.

Background of the Collaboration

The European soccer market is one of the largest sports industries in the world, with a strong synergy with tourism based on watching and supporting matches. The Premier League, in particular, is a global phenomenon, broadcast in 189 countries and attracting approximately 2.8 billion viewers worldwide. Being a part of this elite league, Tottenham Hotspur possesses a remarkable brand presence that resonates deeply with HIS's mission of "unleashing excitement." This shared vision has led to the establishment of the partnership contract.

Future Initiatives

1. Providing Ticket, Hospitality, and Experience Value

HIS plans to offer a range of exclusive experiences, including access to normally hard-to-get VIP seats and unique opportunities to meet club legends or ambassadors on match days. Private stadium tours tailored for VIP guests will also be organized.

2. Hosting “JAPAN DAY” Activation Event

On April 18, 2026, HIS will hold a special event titled “JAPAN DAY” at the Tottenham Hotspur Stadium. This event aims to showcase traditional Japanese culture and brands to attendees, allowing them to discover the charm of Japan, and further promote cross-cultural exchanges.

3. Jointly Hosting Conferences and Tours on Sustainability

Tottenham Hotspur is recognized as one of the leading clubs in terms of sustainability and fan engagement. HIS plans to collaborate with Spurs on corporate conferences and tours centered around "Sustainability in Sports," aligning with the club's ongoing environmental and social contribution initiatives.

Promotional Schedule

Among the exciting upcoming events:

• - January 14, 2026: A talk show featuring Lin Ryohei and Shimoda Tsunehisa in Tokyo.
• - February 22, 2026: Viewing party for the Spurs vs. Arsenal match in Tokyo.
• - April 18, 2026: “JAPAN DAY” at the Tottenham Stadium in London.

For more details, visit HIS Soccer Premier League Spurs.

HIS envisions itself as a connector of the passionate global sports experiences to Japanese fans and businesses. Through this partnership with Tottenham Hotspur, HIS aims to create a unique ``co-creation model`` of delivering emotional experiences, blending the excitement of sports with travel, and embarking on a new journey together.