#Japan #Yokohama #CELLORB #Brain Sleep #DONUTS VARREL

Enhancing Player Performance Through Quality Sleep

In a significant development in the esports sector, the professional esports team "DONUTS VARREL," managed by CELLORB Co., Ltd. based in Yokohama, Kanagawa, has entered into a sponsorship agreement with Brain Sleep Co., Ltd., known for its sleep solutions grounded in sleep science and IT technology. This partnership aims to provide the team with an essential component for optimal performance: a high-quality sleep environment.

The sponsorship will allow DONUTS VARREL players to benefit from scientifically supported sleep improvements that are crucial for maintaining their mental and physical condition. Enhanced sleep quality is expected to significantly boost the players’ concentration and reaction times during both practice sessions and competitive events.

Comments from the Leaders

Atsushi Hirota, President of Brain Sleep, shared, "We are honored to support the sleep of DONUTS VARREL players as a sponsor. Our mission is to enhance human performance through better sleep. We aim to promote awareness about the importance of sleep while providing products and services that help achieve high-quality sleep. Through a sleep improvement program conducted in November 2024 with our Overwatch team, we recognized the unique sleep challenges faced by esports players. However, we also confirmed that appropriate sleep support could lead to performance enhancements. We look forward to working with DONUTS VARREL to raise awareness about the significance of sleep and contribute positively to the esports community's growth."

On the other hand, Fumio Suzuki, President of CELLORB, expressed his excitement about the partnership, stating, "We are incredibly pleased to have signed a sponsorship agreement with Brain Sleep. Achieving high performance in competitive gaming requires not just daily effort but also optimal mental and physical conditioning. Among these, sleep acts as an invisible foundation that is equally as crucial as any training or strategy. Brain Sleep employs a scientific approach to improve the sleep environment, making them an invaluable partner as we progress to the next stage of our journey. Together, we will work towards enhancing player performance and advocating for the importance of health and sustainable competitive gaming within the esports sector."

About Brain Sleep

Brain Sleep is a solution company that merges knowledge rooted in sleep medicine with advanced technology. The company collaborates with experts in sleep research, develops original products, and offers consulting services to businesses and clinics—all dedicated to awakening the potential of individuals and society through sleep. Located in Marunouchi, Tokyo, Brain Sleep is committed to providing various sleep-focused solutions to enhance people's lives.

Official Website: Brain Sleep

About DONUTS VARREL

DONUTS VARREL is a professional esports team that competes in various domestic and international tournaments across a range of game titles. The team boasts an impressive track record and actively engages in community activities aimed at promoting esports. Their goal is to connect fans and the industry through events and initiatives, bridging the gap within the esports ecosystem.

About CELLORB

CELLORB is a subsidiary of DONUTS Co., Ltd., headquartered in Shibuya, Tokyo. Based in Yokohama, Kanagawa, CELLORB focuses on developing esports initiatives that shape the future of competitive gaming.

Official Website: CELLORB