#Japan #Yokohama #Vegetable Crayon #Ootoya #Mizuiro

A New Initiative for Food Education

Mizuiro Co., Ltd., known for its unique children’s products including the 'Oyasai Crayon', has launched a pioneering food education program in collaboration with Ootoya Co., Ltd. This new joint project introduces the 'Ootoya Vegetable Crayon', designed to contribute to sustainability and waste reduction while enhancing children's understanding of food origins.

The Creative Journey of Mizuiro

Mizuiro, based in Chuo-ku, Tokyo, has always aimed to 'design new standards for society' through innovative products and experiences. Their commitment to sustainability is evident as they transform waste materials from various companies into practical and delightful products. The new 'Ootoya Vegetable Crayon' emerges as part of their mission to educate children about the importance of food conservation.

Focus on Food Waste Reduction

The 'Ootoya Vegetable Crayon' specifically targets the reduction of food loss through the 'Hamako Clean Plate Challenge'—an initiative developed in partnership with Ootoya and the city of Yokohama. This project is introduced in six locations throughout Yokohama, encouraging children to finish their meals and learn about sustainability.

What is the 'Hamako Clean Plate Challenge'?

This exciting initiative rewards young diners who complete their orders from the children’s menu without leftovers. Parents can help their kids earn a special certificate as a badge of honor for their efforts. By participating three times, children can collect stamps and receive an eye-catching crayon made from repurposed vegetables!

Participating Locations

The challenge is available at the following Ootoya locations:

• - Tokyu Hiyoshi Station Building Store
• - Tressa Yokohama Store
• - Etomo Shigeoka Store
• - Morella Higashi-Totsuka Store
• - Northport Mall Store
• - Soyora Yokohama Takada Store

Exciting Menu Options

The initiative aims to engage elementary school-aged children with delicious meal offerings:

• - Kid's Omurice Plate
• - Kid's Vegetable Curry
• - Kid's Udon Noodles with Fried Chicken

Ongoing Commitment to Education

Mizuiro is dedicated to nurturing children's healthy growth and rich sensibility through food education. The introduction of the 'Oyasai Crayon' is just one step in their larger mission to develop educational resources that promote awareness about the importance of food sustainability. Mizuiro plans to expand these learning opportunities, ensuring that future generations grow up with respect and knowledge of food sustainability.

This program not only encourages children to be mindful of food consumption but also inspires them to be part of a larger movement towards sustainability. By combining creativity with education, Mizuiro and Ootoya are reshaping the future of food education for children in Yokohama and beyond.