Celebrate Atto's Birthday with Special Merchandise and New MV for 'HUE'

Celebrate Atto's Birthday with Exclusive Merchandise and 'HUE' MV Release

On July 4th, marking the birthday of Atto, a member of the talented 2.5-dimensional singing group AMPTAKxCOLORS, a range of exciting birthday goods and an original music video for the song "HUE" were launched. This enlightening occasion was made possible by STPR, a prominent entertainment production company based in Shibuya, Tokyo.

The birthday merchandise, adorned with original illustrations, officially went on sale on Atto's birthday, July 4, 2025. Among the standout items is a special voice dubbed 'Atto 2025 BIRTHDAY Just look at... SPECIAL VOICE,' which immerses fans in the delightful imagery of enjoying a date at a theme park. Additionally, the lineup includes a beautifully crafted acrylic panel, customizable earrings or piercings, along with random collectible cards — all items unique to this occasion.

At 6 PM on the same day, the much-anticipated music video for "HUE" was also released on Atto's official YouTube channel, "Atto-kun【AMPTAK】." The MV portrays a narrative of searching for one's true colors while reflecting on cherished memories and emotions that resonate with the audience. It's a captivating tale that encapsulates a different, yet distinctly Atto-like, emotional depth in both visuals and sound.

Atto's Heartfelt Message to Fans

In a heartfelt message directed at fans, Atto expressed deep gratitude for their overwhelming support and birthday wishes:
“I’m Atto, your number one! Thank you all for the wonderful birthday messages; they truly reached me. It's incredible to celebrate such special moments with all of you who have prepared festivities. I couldn’t have made such amazing memories this past year without your support — from performances at Budokan to Tokyo Dome and Pia Arena, these dreams became reality because of you. In the coming year, I aim to challenge myself even more and surprise you further!”

Atto continues, acknowledging the importance of his fans: “Thinking of you makes me eager to see you again. Let’s celebrate my birthday together every year. Thank you for making this day so special. I’m so glad I continued my activities. Love you all!”

Atto’s Birthday Goods and Pricing

The exclusive Atto birthday goods are available across multiple platforms, including:

- Atto Birthday Goods 2025 Complete Set for ¥33,500 (tax included), which includes:

- Special Voice
- Earrings/Piercings
- Acrylic Panel
- Random Card
- A limited edition photo set

- Special Voice “Just look at...” for ¥3,000 (tax included) with wallpaper bonuses
- Earrings/Piercings priced at ¥25,000 (tax included)
- Acrylic Panel for ¥3,000 (tax included)
- Random Card priced at ¥500 per card

How to Purchase the Birthday Goods

Fans can purchase these special items via the STPR Online Store, with orders accepted from July 4 to July 21, 2025. Shipping will commence from late September 2025. Acquiring these products is guaranteed, as they are manufactured upon order. Note that there will be no reprints available after this period.

- Order Link: STPR Online Store

Music Video for 'HUE'

The music video for "HUE" sets a delightful stage, showcasing Atto’s vocal prowess and creative talent. The collaboration highlights the production talents of Shun Ueno and various artists who contributed to this project, further inviting fans to experience the soul of the song and the journey of self-discovery within.

For more highlights and updates from Atto, you can follow him on:

With each of these offerings celebrating Atto's birthday, fans are sure to enjoy this memorable day while creating new cherished memories with their beloved star.