Matt Kaplan Promoted to Chief Product Officer at Jobber, Innovating Tools for Blue Collar Workforce

Jobber's New Leadership: Matt Kaplan as Chief Product Officer

In a significant move to bolster its position in the home service technology sector, Jobber has officially announced the promotion of Matt Kaplan to the role of Chief Product Officer (CPO). This change not only underscores Jobber's commitment to product-led growth but is also a clear signal of the company's dedication to enhancing service tools for blue collar businesses.

A Vision for Product Innovation

Jobber, already recognized as a leading provider of software tailored for blue collar workers, has undergone rapid evolution in recent years. Kaplan, who previously served as Jobber's Senior Vice President of Product, has been instrumental in pushing the platform's development and expanding its capabilities to better serve a diverse audience.

In his newly appointed role, Kaplan is set to spearhead Jobber's global product and design initiatives. He will be responsible for shaping an innovative product strategy that positions Jobber as the premier platform for home service businesses. A central focus of Kaplan's leadership will be streamlining operations for blue collar companies, enabling them to address high customer expectations while scaling efficiently.

Expanding AI and Automation

Under Kaplan's direction, Jobber aims to significantly enhance its AI and automation features. These technological advancements are designed to foster real-world solutions that directly integrate into service workflows, minimizing administrative burdens. With over 350,000 service professionals relying on Jobber, reducing administrative overhead is a critical step toward operational efficiency.

Additionally, Kaplan's experience has enabled Jobber to diversify its product offerings. Drawing from his successful track record at Toast, where he oversaw the scaling of multiple products, Kaplan's expertise is expected to lead Jobber into new areas, capitalizing on synergistic opportunities within the home service market.

A Focus on User Experience

As Kaplan leads these initiatives, he remains committed to enhancing the user experience. Unlike many tech solutions, Jobber aims to maintain a platform that is not only feature-rich but also user-friendly. Kaplan has emphasized the importance of creating products that are intuitive while still being powerful enough to support millions of service professionals over the years.

CEO Sam Pillar expressed strong confidence in Kaplan's abilities, noting, "Matt understands how to build products that scale alongside ambitious businesses." Furthermore, Pillar highlighted the pressing need for Jobber to stay ahead of rising expectations, particularly as the market evolves.

The Road Ahead

Kaplan’s promotion to CPO comes at a pivotal time for the company. With increasing competition in the home services category, his leadership is crucial. Kaplan expressed enthusiasm about his new role, stating, "Blue collar pros are the lifeblood of our economy, and they deserve technology that helps them grow without adding complexity." He aims to lead a transformation in how technologies bolster the efficiency and success of home service enterprises.

Jobber’s Impact on the Industry

Since its inception, Jobber has been at the forefront of simplifying operations for blue collar businesses. With over 350,000 service professionals in more than 60 countries using its platform, Jobber continues to earn accolades as one of the fastest-growing tech companies in Canada. By addressing the unique challenges faced by service professionals in diverse sectors—ranging from landscaping to plumbing—Jobber is dedicated to reshaping the future of home services.

As Jobber progresses under Kaplan’s guidance, the company’s commitment to innovation and dedicated service to blue collar professionals will likely set a new standard in the industry. Its focus on leveraging modern technology to enhance business operations promises exciting developments for the platform’s users as they navigate a future of increased complexity and consumer expectations.