iYell Celebrates 10 Years of Transforming Japan's Home Loan Industry

Celebrating iYell's 10-Year Milestone: A Journey of Innovation and Growth

iYell Co., Ltd. is proud to announce its 10th anniversary on May 12, 2026. Founded in 2016 by the youngest executive officer of a publicly listed company in Japan, Mitsuharu Kubota, with just three employees, iYell has evolved into a full-fledged organization of around 300 staff members across eight subsidiaries. The company has successfully attracted approximately 10.68 billion yen in cumulative financing, clearly establishing itself as a significant player in the home loan technology sector.

A Journey of Remarkable Growth

The story of iYell's growth is one of steadfast progress. What began as a modest operation has grown rapidly within just a decade.

Expansion Across Japan and Beyond

The company's reach has extended nationwide, with new offices in regions such as Tochigi, Saitama, Osaka, Fukuoka, Nagasaki, and Okinawa. Looking ahead, iYell is set to open its first overseas office in Vietnam in November 2024. Additionally, the company's headquarters is relocating to Aobadai, Meguro (Sumitomo Real Estate Aobadai Hills) in March 2025 as part of its strategy to lay a strong foundation for future expansion.

Cultivating a Unique Company Culture

At iYell, a shared culture centered on a set of core values known as 'Value' fosters a high-achieving environment amongst employees. This commitment has resulted in the company being recognized as one of the 'Best Places to Work' for nine consecutive years and receiving the 'White Company Award' for eight years in a row, including being honored as the overall winner in both 2022 and 2023.

A Comprehensive Home Buying Platform

iYell has pioneered the digitization of home loan procedures, seamlessly integrating technology with expertise to create a comprehensive platform that supports every aspect of home buying.

Market Leadership

The flagship service 'i-e-ru Dandori' boasts over 2,500 partnerships with homebuilders across Japan, providing a robust platform capable of managing home loan procedures efficiently. This impressive network ensures that clients have access to a myriad of housing-related services all in one place, making iYell an indispensable partner in the home buying process.

Trust from Investors

The company has successfully raised around 10.68 billion yen from both domestic and international investors. With a position in the NEXT Unicorn rankings, where it's been noted for its growth potential at the 42nd spot, iYell is gaining significant attention and credibility in the market.

Supporting Home Buyers

Beyond just home loans, iYell offers comprehensive support services, including a YouTube channel 'Yukkuri Real Estate' for property showcases and suggestions for fire insurance, streamlining the entire home buying experience.

Looking Ahead: The Next Decade of Innovation

iYell is embarking on a new decade where it aims to transcend traditional home loan boundaries. The goal is to become a holistic platform that supports customers throughout various life stages and financial planning.

The Vietnam office set to open in 2024 will act as a gateway for international collaboration and cultural exchange, showcasing iYell's unique technology and strong values on a global scale. iYell seeks to create a society where people can live fulfilling lives at every stage, unbound by cultural or geographical barriers.

Vision for the Future

Under the grand vision 'Chain of Yell - An Earth of Mutual Support,' iYell Group aims to foster a global platform that continues to spread happiness and connection throughout the world.

Message from CEO Mitsuharu Kubota

Reflecting on this milestone, Kubota expresses gratitude to all stakeholders who have supported iYell over the past decade. With an unyielding resolve to drive positive change in the home loan industry through innovative solutions, iYell looks forward to its next chapter, confident in its mission to bring happiness to everyone involved in home loans.