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CLAS Celebrates Its 8th Anniversary with Sustainable Choices

On April 24, 2026, CLAS, a company based in Meguro, Tokyo, will commemorate its eighth anniversary. Specializing in the rental and subscription of furniture and appliances, CLAS has seen significant user growth, appealing to both individuals and corporations. This growth reflects a fundamental shift in consumer values towards risk management in purchasing decisions, particularly in the face of prolonged inflation.

To celebrate its anniversary, CLAS conducted a survey titled "Awareness of Furniture and Appliance Usage" targeting individuals aged 20 to 40 in the service areas (Tokyo, Kanagawa, Saitama, Chiba, Osaka, Kyoto, and Hyogo). The survey, which gathered responses from 1,038 participants, revealed that 58% are aware of subscription services for furniture and appliances—up from 53% in February 2024. Furthermore, the experience of utilizing these services increased from 9% to 16% during the same period, indicating a strong acceptance in urban areas.

A New Focus: Avoiding Purchase Risks

Among those familiar with these services, the key consideration when choosing whether to use or consider them was the affordability of initial costs and monthly fees (48.4%). Additionally, 28.7% expressed that they valued avoiding the risk of making a poor choice when buying furniture and appliances. This cautious consumer behavior highlights the trend of utilizing subscription services as a trial method before committing to a purchase.

Embracing a Simplified and Flexible Lifestyle

When asked about their interest in a lifestyle of easily exchanging furniture and appliances, nearly 40% responded positively. Particularly among respondents in their 20s, who frequently experience life transitions such as employment changes, marriage, or moving homes, there is a clear preference for flexibility over ownership.

Growth and Innovation Over Eight Years

Individual Members: CLAS has surpassed 270,000 individual members, gaining widespread acceptance from both young adults living alone and families. Beginning in February 2026, the company will expand its offerings to include baby products and small household appliances nationwide, aligning with the diverse needs of different life stages.

Corporate Accounts: The corporate sector is also experiencing rapid growth, with over 3,500 accounts and 2,200 implementations. Businesses are leveraging CLAS to mitigate ownership risks and enhance sustainability.

Office Services: Adapting to Change

For offices, CLAS provides an adaptive service that minimizes initial investments, enabling office setup at 2% of the product cost monthly. After a minimum service period of six months, businesses can freely choose between returning, exchanging, or purchasing items, allowing flexibility during staff changes or relocations. This service not only simplifies office setup but also contributes to reducing corporate CO2 emissions and waste through circular usage of office furniture.

Home Staging: Elevate Your Property

CLAS offers solutions to enhance property appeal through high-quality interior arrangements, leading to quicker agreements and higher sales through its home staging and furnished rental services.

A New Option: Try Before You Buy

Beyond traditional rentals, CLAS has strengthened its model by allowing customers—both individuals and businesses—to purchase products after renting them. This hybrid approach of "renting and buying" addresses the common desire to avoid purchase mistakes while continuing to promote a circular economy.

Conclusion

As CLAS enters its ninth year, it remains committed to offering a variety of options to simplify the lives of its members. By embracing a system that allows for the rental, purchase, and return of furniture and appliances, CLAS continues to foster sustainable living. The company’s environmentally friendly initiatives have proven effective, with reductions in waste and emissions contributing significantly to a circular economy.

For further details about the services provided by CLAS, visit their official website: CLAS.