Hello Soju and LAFC Team Up to Celebrate Soccer in Style

A Fresh Partnership on the Pitch

Hello Soju, a premium soju brand based in California, is making waves in the sports world with a new partnership with the Los Angeles Football Club (LAFC). This collaboration marks a significant step in blending the worlds of sports and cultural traditions. Known for its vibrant and refreshing flavors, Hello Soju aims to introduce this beloved Korean spirit to a broader audience while enhancing the matchday experience for LAFC fans.

Bringing Soju to the Stadium

LAFC has established itself as a major player in Major League Soccer, renowned for its diverse fan base and electrifying atmosphere. As part of this partnership, Hello Soju will be available at BMO Stadium, the home ground of LAFC. Fans attending the matches can not only cheer for their team but will also be able to sip on delicious soju, which comes in unique flavors like Asian Pear, Lemon Yuzu, and Peach. The brand aims to elevate stadium experiences through engaging activations that celebrate both the sport and tradition.

"LAFC fans bring an energy that's unmatched, passionate, global, and deeply connected to this city," stated Elisabeth Baron, CEO of Hello Soju. "That’s exactly the community we’re building around Hello Soju. Light, refreshing, and delicious, grab a can of Hello Soju and celebrate with 22,000 of your closest friends. Cans Up. Game On."

A Cultural Celebration

Beyond merely being a drink, Hello Soju acts as a cultural bridge, blending K-culture with Los Angeles's vibrant lifestyle. This partnership will not only bring soju to the stadium but will also see co-branded promotions and various activities throughout Southern California. Plans include exciting sweepstakes tied to critical moments in the MLS season and several cultural celebrations aimed at fostering deeper connections with fans.

Hello Soju’s products will be available at various retail locations, allowing those who prefer watching games at home to stock up on refreshing beverages. Fans can grab a variety pack or 4-pack of Hello Soju at stores like BevMo!, Total Wine & More, Gelson's, and soon at Target.

Community Engagement and Vibrant Matchday Experience

During select matches, fans in VIP, premium club areas will have the chance to enjoy samples of Hello Soju. This initiative not only enhances the matchday experience but strengthens a sense of community among attendees, capturing the spirit of LAFC's diverse fan base.

Larry Freedman, LAFC Co-President, expressed enthusiasm for the partnership, stating, "Hello Soju is a bold, fast-growing brand that aligns perfectly with the spirit of LAFC. Together, we share a passion for bringing people together and creating memorable moments."

A Growing Trend in the U.S.

Soju, traditionally a staple in Korean culture, is swiftly climbing the ranks in the U.S. market. As more consumers and bartenders discover its versatility, brands like Hello Soju are redefining the spirit for a younger, modern audience. This unique spirit offers an array of possibilities in cocktails and pairs wonderfully with different cuisines, embodying authentic cultural experiences.

In conjunction with the rising popularity of soccer in the U.S., particularly with the upcoming 2026 FIFA World Cup, the collaboration between Hello Soju and LAFC is poised to emphasize the synergy of global culture, social interaction, and the electrifying environment of soccer matches. It exemplifies how traditional spirits can rejuvenate and connect fanbases, encouraging celebrations and shared experiences.

Conclusion

This partnership between Hello Soju and LAFC is not just about serving a drink at a sporting event; it's about crafting a celebration of culture, community, and the fast-growing love for soccer in America. Fans can look forward to an energized experience that fosters connections, paying homage to both the Korean heritage of soju and the vibrant identity of Los Angeles soccer culture. As Hello Soju makes its foray into sports, it promises to deliver not just beverages but create memorable moments during the game, allowing fans to enjoy a taste of K-culture right from the heart of one of America’s most spirited cities.