El Mexicano® Brand Teams Up with Atlas FC for Clásico Tapatío in Los Angeles
In an exciting announcement, El Mexicano Brand® has confirmed its sponsorship of the Clásico Tapatío, a renowned soccer rivalry that sees Atlas FC face off against Chivas de Guadalajara. This highly anticipated event is set to take place on March 29, 2026, at BMO Stadium in Los Angeles, California. For the second year in a row, El Mexicano Brand embraces this partnership, building upon the momentum of last year's successful gathering at PayPal Park in San Jose.
The Clásico Tapatío is more than just a game; it encapsulates the rich culture and vibrant spirit of Mexican soccer, attracting enthusiastic fans from across California. The previous showdown brought together thousands who celebrated this historic rivalry, leading to a compelling atmosphere that left fans eager for more. The shift to Los Angeles aims to inject further energy into what is already a significant soccer market in the United States, amplifying the event's reach and engagement.
El Mexicano Brand is synonymous with authentic Mexican culinary experiences, boasting a wide array of quality products ranging from creamy cheeses and savory meats to staple grocery items that speak to the heart of Mexican cuisine. As part of its sponsorship, the brand plans to engage with fans through various initiatives. This includes branding on Atlas FC's training jerseys, sponsoring community-supporting activities under the Valor Rojinegro initiative, and creating engaging social media giveaways. Fans can also look forward to product sampling and interactive experiences on game day, further connecting them with the El Mexicano Brand.
Gustavo Márquez Jr., the CEO of Marquez Brothers, the company behind El Mexicano Brand, shared his excitement regarding the event. He stated, "Soccer is undoubtedly a powerful aspect of Mexican culture. The Clásico Tapatío is not just another match; it's a representation of passion and pride. After the triumphant event at PayPal Park last year, we are thrilled to continue this legacy and bring that energy to Los Angeles, where our products can be shared with many fans and the broader soccer community."
At BMO Stadium, El Mexicano® Brand will make its mark through interactive fan engagements and taste-testing opportunities, enhancing the overall match-day experience. With tickets now on sale, soccer enthusiasts, families, and fans alike are invited to participate in this riveting clash between two legendary clubs and savor the authentic flavors offered by El Mexicano. It's a celebration of not only soccer but also a vibrant community rallying around its heritage.
To be part of the Clásico Tapatío and witness the fiercest rivalry in Mexican soccer, fans can purchase tickets through ticketmaster.com or ticketon.com and stay tuned for updates on social media platforms where El Mexicano® Brand shares their latest offerings and community initiatives. With a legacy spanning over 40 years, El Mexicano Brand remains at the forefront of providing high-quality Mexican food products while championing the cultural pride that unites communities through culinary experiences.
Through this event, El Mexicano Brand is not just promoting its products but is also reaffirming its commitment to showcasing the richness of Mexican culture and the love for soccer, making the Clásico Tapatío an event not to be missed this spring.