#Saudi Arabia #Riyadh #Globant #Red Sea Global

Transforming Luxury Tourism in Saudi Arabia

Globant, a leader in digital innovation, has announced a strategic partnership with Red Sea Global (RSG) aimed at redefining luxury tourism experiences in Saudi Arabia. This initiative is set against the backdrop of Saudi Arabia's ambitious Vision 2030 strategy, which seeks to enhance the kingdom's tourism landscape sustainably and technologically.

A Bold Vision for the Future of Tourism

The collaboration between Globant and RSG is centered around creating a unique digital program that emphasizes the importance of a connected visitor experience. Sultan Moraished, the Group Head of Technology and Corporate Excellence at RSG, expressed that this initiative exemplifies a bold vision, melding luxury, technology, and sustainability into an unforgettable visitor experience. By integrating advanced technologies such as artificial intelligence (AI), the Internet of Things (IoT), and data analytics, this partnership looks to set a benchmark not only for the region but for global tourism.

Creating a Seamless and Personalized Journey

The initiative revolves around a digitally enabled ecosystem designed to offer visitors seamless, immersive experiences tailored to their individual preferences. This personalized journey will enhance guest interactions with resorts, islands, and attractions within the Red Sea destination, paving the way for truly memorable stays that cater to luxurious expectations.

Federico Pienovi, CBO & CEO of New Markets at Globant, highlighted the objective of this partnership, stating that it illustrates how technology can transform tourism by putting visitors at the forefront of a holistic service experience. The ambition behind this technology integration extends beyond The Red Sea; it aspires to establish a global standard for connected visitor experiences, enabling other destinations to adopt these innovations.

The Red Sea – A New Era of Luxury Tourism

The Red Sea project is positioned to become a landmark destination on Saudi Arabia's western coast. With the first five upscale resorts already welcoming guests, including the Six Senses Southern Dunes and The St Regis Red Sea Resort, the destination is poised for more expansive growth. Currently, direct flights to the dedicated Red Sea International Airport (RSI) are operational from major cities like Riyadh, Jeddah, and Dubai. An additional 11 resorts are expected to open by 2025, culminating in a fully realized tourism destination by 2030, which will house 50 resorts, 8000 hotel rooms, and various luxurious amenities.

Pioneering Regenerative Tourism

The Red Sea destination is not only focused on providing luxury but also aims to lead the shift towards regenerative tourism. By going beyond mere sustainability, this project emphasizes creating a positive impact on the environment, society, and economy, ensuring that visitors enjoy high-end experiences while contributing positively to the region's restoration efforts. Laura Hernandez Gonzalez, the Managing Director of MENA at Globant, underscored that this partnership reflects a shared commitment to innovation-driven tourism growth.

The Way Forward

As the world moves towards embracing responsible tourism, projects like the collaboration between Globant and Red Sea Global signify how technology can create personalized, convenient, and sustainable experiences, ultimately enhancing luxury tourism while preserving cultural heritage and natural beauty. This partnership will not only set benchmarks in digital engagement but will also redefine the way travelers interact with destinations, paving the way for a more enriched future in luxury tourism.

For more information about the initiatives being undertaken, both Globant and Red Sea Global offer resources on their respective platforms. Enhancements in digital engagement and responsible tourism stand at the forefront of this endeavor, promising a remarkable evolution of the tourism landscape in Saudi Arabia and beyond.