Celebrate 10 Years of Croissant Delights at Picard's Annual Croissant Week Event
As the month of August comes to a close, food enthusiasts are gearing up for a delightful event that promises to elevate the croissant experience. From August 31 to September 13, 2026, Picard, the renowned French frozen food specialty brand, invites all to join in the celebration of their 10th anniversary with the much-anticipated 'Croissant Week'.
Having opened their first store in Japan in November 2016, Picard has captivated the taste buds of many with their delicious offerings that bring authentic French food culture to the table. As a testament to their popularity, their signature 'Croissant' and 'Mini Croissant' have surpassed a staggering sales milestone of 1 million packs.
This year’s Croissant Week promises not only celebratory pricing on classic croissant products but also the launch of an exciting new addition: 'Mini Croissant Nougat Cocoa'. This innovative treat features croissant dough lovingly wrapped around a sumptuous nougat cocoa cream and topped with chocolate chips, delivering a rich and indulgent flavor that can be enjoyed fresh out of your own oven. Perfect for breakfast, brunch, or an afternoon tea, it's a must-try for both new and loyal fans alike.
But that’s not all. To express their gratitude to customers, Picard will offer special discounts on their popular croissant series throughout the event period. For those looking to stock up, a convenient two-pack option for Mini Croissants is also available, ensuring that every meal can have a touch of elegance and nostalgia.
Additionally, on September 6, customers can celebrate 'Picard's Croissant Day', an event recognized by the Japan Anniversary Association. This special day will showcase not only the classic offerings but will highlight various ways to enjoy these flaky delights, whether it’s indulgent breakfasts or delightful tea times with friends.
For those shopping at Picard's direct stores, there's more in store! Every 3,000 yen spent will grant shoppers a scratch coupon, guaranteeing a small price discount, celebrating their investment in quality culinary experiences.
Moreover, customers are invited to partake in the 7th annual Picard Popular Product Election during Croissant Week. Participants can scan a QR code found on their receipt to cast their vote for their favorite Picard products and stand a chance to win luxurious prizes, making the shopping experience even more rewarding.
Here’s a quick overview of what’s happening during Croissant Week:
- Mini Croissant: Regular price 848 yen, sale price 763 yen (250g, 10 pieces)
- Mini Croissant 2-pack: Regular price 1,696 yen, sale price 1,400 yen
For those who are unable to visit the physical stores, the Picard official online shop will also participate in the festivities, launching at 10:00 on August 31, 2026, and running until 10:00 on September 14, 2026.
To explore the culinary world Picard has to offer, customers are encouraged to check out a variety of recipes using Picard’s products that are available online. With unique twists and seasonal inspirations, these recipes aim to inspire creativity in the kitchen.
Picard is committed to delivering exquisite food quality, emphasizing natural ingredients in their offerings while eliminating additives and considering sustainability. They pride themselves on making French culinary delights accessible while maintaining high standards, showcasing a wide array of options from appetizers to desserts.
As they embark on this milestone year, Picard continues to invite everyone to experience the magic of French frozen foods. This is a celebration not just of their past achievements but also a continuation of their journey in sharing exquisite culinary experiences with the world.
Having opened their first store in Japan in November 2016, Picard has captivated the taste buds of many with their delicious offerings that bring authentic French food culture to the table. As a testament to their popularity, their signature 'Croissant' and 'Mini Croissant' have surpassed a staggering sales milestone of 1 million packs.
This year’s Croissant Week promises not only celebratory pricing on classic croissant products but also the launch of an exciting new addition: 'Mini Croissant Nougat Cocoa'. This innovative treat features croissant dough lovingly wrapped around a sumptuous nougat cocoa cream and topped with chocolate chips, delivering a rich and indulgent flavor that can be enjoyed fresh out of your own oven. Perfect for breakfast, brunch, or an afternoon tea, it's a must-try for both new and loyal fans alike.
But that’s not all. To express their gratitude to customers, Picard will offer special discounts on their popular croissant series throughout the event period. For those looking to stock up, a convenient two-pack option for Mini Croissants is also available, ensuring that every meal can have a touch of elegance and nostalgia.
Additionally, on September 6, customers can celebrate 'Picard's Croissant Day', an event recognized by the Japan Anniversary Association. This special day will showcase not only the classic offerings but will highlight various ways to enjoy these flaky delights, whether it’s indulgent breakfasts or delightful tea times with friends.
For those shopping at Picard's direct stores, there's more in store! Every 3,000 yen spent will grant shoppers a scratch coupon, guaranteeing a small price discount, celebrating their investment in quality culinary experiences.
Moreover, customers are invited to partake in the 7th annual Picard Popular Product Election during Croissant Week. Participants can scan a QR code found on their receipt to cast their vote for their favorite Picard products and stand a chance to win luxurious prizes, making the shopping experience even more rewarding.
Here’s a quick overview of what’s happening during Croissant Week:
- - Event Name: Croissant Week
- - Event Dates: August 31 to September 13, 2026
- - Participating Stores: 11 Picard direct stores and Picard's official online shop
- - Featured Special Sale Items:
- Mini Croissant: Regular price 848 yen, sale price 763 yen (250g, 10 pieces)
- Mini Croissant 2-pack: Regular price 1,696 yen, sale price 1,400 yen
For those who are unable to visit the physical stores, the Picard official online shop will also participate in the festivities, launching at 10:00 on August 31, 2026, and running until 10:00 on September 14, 2026.
To explore the culinary world Picard has to offer, customers are encouraged to check out a variety of recipes using Picard’s products that are available online. With unique twists and seasonal inspirations, these recipes aim to inspire creativity in the kitchen.
Picard is committed to delivering exquisite food quality, emphasizing natural ingredients in their offerings while eliminating additives and considering sustainability. They pride themselves on making French culinary delights accessible while maintaining high standards, showcasing a wide array of options from appetizers to desserts.
As they embark on this milestone year, Picard continues to invite everyone to experience the magic of French frozen foods. This is a celebration not just of their past achievements but also a continuation of their journey in sharing exquisite culinary experiences with the world.
Topics Consumer Products & Retail）
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