#United States #Detroit #Comerica Bank #Detroit Pistons #SHOP313

Detroit Pistons and Comerica Bank Launch SHOP313 Initiative

In a powerful collaboration aimed at bolstering the local economy, the Detroit Pistons have partnered with Comerica Bank to launch the SHOP313 initiative. Kicking off during the 2024-25 NBA season, this program invites 28 small businesses from Michigan to showcase their offerings in pop-up shops at the Little Caesars Arena.

Elevating Local Businesses

The primary goal of SHOP313 is to provide small businesses with increased visibility and customer engagement opportunities. This initiative not only promotes the businesses but also highlights the importance of small enterprises in driving economic growth within Metro Detroit. As Dave Sanabria, Vice President of Partnership Engagement at the Pistons, puts it: "The Detroit Pistons SHOP313 Small Business Platform recognizes the value and importance of small businesses in our community."

Participation and Benefits

During each designated game, seven small business customers from Comerica Bank will participate. This includes six businesses featured at the SHOP313 Pop-Up Shops area in the UWM District Market concourse, where they can interact directly with fans. Additionally, one business will gain suite access, allowing for high-level networking in a business-to-business setting. All seven businesses will also benefit from digital signage within the arena and brand awareness promoted through the Pistons' social media channels.

The supported small businesses for the start of this program include:

• - Dynamic Roofing from Carleton, specializing in high-quality asphalt roofing systems.
• - Happy Deals LLC from Detroit, offering affordable homeware to the local community.
• - Rev'd Up Fun from Woodhaven, a family entertainment venue focused on providing joyful experiences.
• - SkinBarVII, a premier facial spa in Detroit known for high-quality skincare treatments.
• - Suburban Truck Driving School from Romulus, offering comprehensive CDL training.
• - The Alexis Company, a Detroit-based screen printing service with a long-standing community presence.
• - NYX Cleaning Services, LLC, providing professional eco-friendly cleaning services throughout the Detroit metropolitan area.

A Commitment to Growth

This initiative constitutes the second year of collaboration between Comerica Bank and the Pistons, highlighting both organizations' ongoing commitment to supporting the small business ecosystem. "As we continue to grow and expand our small business banking services, we are committed to delivering valuable resources small businesses need to succeed and thrive," remarked Meghan Storey, Comerica Bank's Senior Vice President and Michigan Director of Small Business Banking.

Upcoming Events

SHOP313 Pop-Up Shops will feature the highlighted small businesses on designated game days. Here are some of the upcoming dates:

• - Friday, Jan. 31 vs. Dallas Mavericks
• - Wednesday, Feb. 26 vs. Boston Celtics
• - Tuesday, March 11 vs. Washington Wizards
• - Friday, April 11 vs. Milwaukee Bucks

This vibrant platform not only helps small businesses grow but also enriches the Pistons’ community relations, ensuring that the spirit of local entrepreneurship thrives in Detroit.

Conclusion

Through initiatives like SHOP313, the Detroit Pistons and Comerica Bank illustrate the impact that professional organizations can have on local economies. By shining a light on small businesses, they help elevate the communities in which they thrive, fostering economic growth and a vibrant atmosphere for all.