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Sinch Recognized as an Essential App for HubSpot

On April 10, 2025, Sinch AB (XSTO: SINCH) made headlines as they were recognized as an Essential App for HubSpot, a title that reinforces their strategic partnership with the leading CRM platform. This announcement comes alongside the unveiling of HubSpot's new Custom Channels API, designed to allow businesses to integrate trusted communication channels like Sinch into the HubSpot Conversations Inbox.

Sinch has become a pioneer in transforming how the world communicates, primarily through its Digital Customer Communications Cloud. Their recent recognition signifies a turning point for both companies, marking a new level of cooperation aimed at improving customer engagement. As a launch partner for the Custom Channels API, Sinch now seamlessly allows businesses to manage their communications, including Rich Communication Services (RCS), SMS, and Multimedia Messaging Service (MMS), all within a single, organized environment alongside email, chat, and social platforms.

Chris Thompson, VP of Ecosystems at Sinch, expressed pride in this achievement, noting, "It's a testament to our focus on bringing the best communications tools to businesses using HubSpot. Our collaboration has led to opportunities like this, allowing us to contribute significantly to the future of customer engagement." This collaboration has resulted in a platform that effectively meets the demands of modern businesses, emphasizing personalized, efficient, and impactful customer interactions.

The integration enables companies to monitor, manage, and respond to text messages directly from HubSpot's Conversations Inbox, streamlining the workflow for teams and allowing for a more coherent communication strategy. Thompson further elaborated, "By supporting this integration, we're helping businesses keep track of their communications for even better customer engagement."

This overhaul comes at a crucial time when effective communication is essential for sustaining customer relationships. As businesses increasingly look for ways to engage customers meaningfully, Sinch’s integration stands to enhance internal collaboration and provide a centralized hub for customer interactions. This means not just tracking messages but improving responsiveness and building personalized experiences that can lead to greater customer satisfaction and loyalty.

Sinch’s placement as an Essential App underscores its profound expertise in mobile messaging and the role it plays in expanding the HubSpot ecosystem. The designation illustrates the mutual commitment to innovation and collaboration that both companies share. Sinch remains dedicated to helping businesses create genuine connections with their customers, leveraging platforms they trust daily, like HubSpot.

For organizations looking to enhance their customer engagement strategies, understanding and utilizing this integration could yield significant benefits. Sinch's recognition as an Essential App not only reaffirms their reputation in the field but also promises to empower businesses worldwide as they navigate the complexities of digital communications. As companies continue to invest in tools that improve customer relationships, Sinch’s contributions and innovative solutions will be at the forefront, shaping how businesses communicate moving forward.

For further details regarding Sinch’s integration with HubSpot's SMS and MMS, visit Sinch's website.