#United States #New York #Ad Age #Code and Theory #B2B Agency

Code and Theory Named Ad Age's Inaugural B2B Agency of the Year

In a groundbreaking achievement, Code and Theory, a prominent technology and creative network, has been recognized as the inaugural Business-to-Business Agency of the Year by Ad Age. This accolade highlights the agency’s exceptional contributions and transformative impact within the B2B sector, particularly in enhancing customer experiences through innovative solutions and cutting-edge technology.

Part of Stagwell (NASDAQ: STGW), Code and Theory stands out as the only agency featuring a unique mix of creative talents and engineers, with a balanced approach of 50% in each area. This composition allows them to effectively tackle complex marketing challenges, providing comprehensive solutions that cater to the evolving needs of businesses today.

Exploratory Impacts in B2B Solutions

Over the past year, Code and Theory has implemented several remarkable strategies that have not only redefined marketing paradigms but have also significantly enhanced the performance of their clients. Here are some of their impactful initiatives:

• - Amazon Ads Transformation: Code and Theory revolutionized Amazon Ads, shifting the platform's perception from tailored services for large enterprises to a dynamic advertising solution for small businesses, resulting in a striking 66% increase in unaided brand awareness.

• - Qualcomm's B2D Transition: The agency played a vital role in transitioning Qualcomm from a B2B to B2D (business-to-developer) model, thus creating the largest developer ecosystem globally. Their efforts resulted in a remarkable 540% increase in visits from developers to Qualcomm's website.

• - Thomson Reuters Rebranding: After 16 years, Code and Theory rebranded Thomson Reuters, a legacy content and research company, into a formidable technology and AI leader. The successful rebranding campaign led to a notable 40% increase in brand awareness among target audiences.

• - Volvo Trucks Digital Makeover: They launched a fleet-first digital experience for Volvo Trucks, positioning the company ahead of its competitors and attracting a 350% surge in website visitors right at the launch.

• - ETS's Future Readiness Initiative: Code and Theory dramatically transformed Educational Testing Service (ETS) from a conventional education service into a frontrunner in future workforce solutions, achieving a phenomenal 78% increase in qualified leads through their B2B services.

Commitment to Evolve

Amidst these significant achievements, Code and Theory is committed to continually evolving its service offerings. The agency has recently introduced a Media Experience Practice under the leadership of former Cosmopolitan Editor-in-Chief, Jessica Giles. This innovative initiative is geared toward assisting publishers in navigating the rapidly changing media landscape. Additionally, James O’Brien has been appointed as the agency’s inaugural global Chief Marketing Officer, tasked with unifying the power of the Code and Theory Network to better serve its clients.

This recognition from Ad Age follows a successful 2024, where Code and Theory was honored with multiple prestigious awards, including Business Transformation Agency of the Year from Ad Age, the B2B Agency of the Year from the ANA, and recognition as the Most Innovative Agency by Digiday.

Insights from Leadership

Dan Gardner, Co-Founder and Executive Chairman of Code and Theory, articulates the firm’s vision: “We are in a new phase of the digital transformation revolution. This affects every facet of business — from new approaches to the tech stack and innovative communication to evolving content supply chains. Importantly, AI is not merely a tool; it’s about enhancing communication, accessing data, and personalizing experiences that meet users’ needs.”

Michael Treff, the CEO, echoes this sentiment: “The most rewarding aspect of our work is solving complex problems that yield tangible results for our clients. The trust our partners place in us to pursue unconventional solutions underlines our commitment to driving innovation and transformations in a rapidly evolving landscape.”

Code and Theory’s unique positioning at the intersection of creativity and technology is setting new standards in the B2B industry, making it a pivotal player in shaping the future of business marketing. With a client roster that includes industry giants like Amazon, JPMorgan Chase, Microsoft, NBC, NFL, and Yeti, their future endeavors are highly anticipated.

For those interested in learning more about Code and Theory’s innovative approach, visit codeandtheory.com to explore their full range of services and impact stories.