#USA #San Francisco #Docusign #Partner Program #IAM

Introduction

In a remarkable move that showcases its commitment to innovation and partnership, Docusign has recently unveiled its new Partner Program. Launched on April 15, 2025, this program is expertly designed to support partners throughout their journey, whether they are just beginning with eSignature solutions or progressing towards comprehensive Contract Lifecycle Management (CLM) and Intelligent Agreement Management (IAM). This strategic evolution aims to enhance partner growth opportunities while delivering significant value to customers.

What is the Docusign Partner Program?

The Docusign Partner Program presents a fresh and modern structure that facilitates partner engagement and caters to the future needs of businesses. At its core, the program encompasses various specializations that empower partners to better serve their customers. Docusign’s IAM platform, powered by AI, stands as the backbone of this initiative, fundamentally reshaping the manner in which organizations create, commit to, and manage their agreements.

Evolution of the Partner Role

According to Bronwyn Hastings, Group Vice President of Partner Development and Alliances, this program isn't simply an update; it represents an evolution in how partners can influence the customer journey. By recognizing the essential capabilities that partners bring—technical acuity, deployment experience, and the ability to drive tangible business outcomes—Docusign aims to enhance their partners' role as trusted advisors and technical experts in the field.

The new program is designed to meet the needs of all Docusign partners, facilitating growth across various business sectors including legal, sales, procurement, and human resources. Acknowledging the diverse spectrum of partner expertise, Docusign emphasizes the importance of proficiency and experience by introducing specialized areas such as Sell IAM Core, IAM for Sales, and IAM for Customer Experience (CX).

Tailored Tracks for Growth

One of the significant innovations within the Partner Program is the establishment of three distinct tracks: Build, Sell, and Service. These pathways offer exclusive benefits and resources tailored to guide partners towards success based on their specific role within the Docusign ecosystem:

• - Build: Integrating custom applications that extend the functionality of the Docusign IAM platform.
• - Sell: Driving adoption of Docusign IAM and CLM solutions through a strategic, consultative approach.
• - Service: Leading successful deployments of Docusign IAM and CLM solutions with a deep understanding of the product.

This structure allows partners to align their services with customer needs and market demands effectively.

Comprehensive Training and Support

A crucial aspect of the Partner Program is the access to Docusign University, where partners can undertake extensive IAM training. This includes new accreditations and certifications that ensure partners possess the knowledge required to excel in their roles, thereby enhancing their value proposition in the marketplace.

Conclusion

In conclusion, the Docusign Partner Program represents an essential investment in partner success, providing the tools and support necessary to navigate the complexities of the agreement lifecycle. As businesses increasingly seek efficient and effective ways to manage agreements, Docusign stands poised to lead this charge, ensuring that its partners are equipped to deliver unmatched service and expertise.

Docusign continues to be a pioneer in the digital agreement space, boasting a vast customer base of nearly 1.7 million and over a billion individuals across 180 countries. With its intelligent agreement management framework, Docusign aims to unlock the potential of critical business data currently trapped in documents, transforming how businesses operate and communicate. For more information about the Docusign Partner Program, anyone can visit their official website.