Chili's and Lifetime Unveil a Romantic Special for National Margarita Day

A New Holiday Classic: National Margarita Day Celebration

This year, National Margarita Day has been given a fresh spin with the upcoming television special, _I'll be Home for National Margarita Day_, airing on Lifetime. Fans of margaritas and heartwarming romances alike will be in for a treat as Chili's partners with Lifetime to bring this unique story to life.

The Perfect Pairing

Chili's Grill & Bar, renowned for selling more margaritas than any other restaurant brand in the U.S., is gearing up to celebrate this special day by introducing an original television event featuring prominent stars Maria Menounos and Taye Diggs. Chili's is known for its impressive margarita count, having sold over 25 million margaritas last year alone, a fact that underscores the restaurant's iconic cocktail status.

In this charming narrative, viewers will follow the characters Liz (played by Menounos) and Sam (played by Diggs), who were once love interests in a small town where National Margarita Day holds significant importance. As Liz returns home from the bustling city, hoping to escape overpriced margaritas, she finds herself entangled in a battle to save her town’s cherished holiday traditions from being jeopardized by a big-city developer.

A Modern Day Romance

The backdrop of Ferguson Falls, the story’s small-town setting, serves as a canvas for rekindling old flames amidst community struggle. The town’s Margarita Day festivities are at risk as developers threaten to disrupt the cultural landscape. Through Liz and Sam’s collaboration, they not only fight against change but also reignite their past romance, highlighting that sometimes returning home can bring more than just nostalgia.

A Launching Pad for the Celebration

The 15-minute special is set to air on February 19th, 2025, at 10 PM EST, and will be available for viewers to stream on multiple platforms starting February 20th. In addition, it will be rebroadcast on National Margarita Day itself, February 22nd, at 2 PM EST. This timing not only serves to celebrate the beloved cocktail but also to encourage fans to participate in the festivities at local Chili’s restaurants.

Chili's invites its guests to enjoy exclusive holiday drink specials, including the $5 Tequila Trifecta, a combination of premium tequilas, available only on February 22nd at participating locations. With added merchandise featuring the fun themes from the show, fans can embody the spirit of the holiday while enjoying their favorite flavors.

Voices Behind the Spirit

Maria Menounos expressed her excitement about working on this project, revealing her personal connection to Chili’s and the margarita culture. She finds deep joy in embodying a character that resonates with many who share a love for margaritas and good times with friends. Taye Diggs echoed similar sentiments, noting the joy in celebrating both the holiday and the joy it brings to gatherings.

Behind the Collaborations

George Felix, Chili's Chief Marketing Officer, emphasized that this project is a long-desired representation of National Margarita Day. He remarked on Chili’s commitment to celebrating the holiday and bringing it into popular culture through storytelling. The collaboration with Lifetime, known for its rich catalog of heartwarming tales, is expected to deliver a delightful experience for viewers, showcasing both love and an appreciation for a beloved drink.

Experience It Yourself

If you're looking to join in the National Margarita Day celebration, make plans to visit your local Chili’s on February 22 for exclusive drinks and merchandise. For those wishing to catch the romantic comedy about love and celebration, tune into Lifetime on February 19 or later via digital platforms.

Conclusion

With _I'll be Home for National Margarita Day_, Chili's and Lifetime not only spotlight a cherished holiday but also weave a narrative that encourages community bonding, love, and, of course, the enjoyment of margaritas. This partnership is sure to delight fans and create cherished memories around the holiday that is National Margarita Day.