#Germany #Munich #AAC Technologies #IAA Mobility #Automotive Acoustics

AAC Technologies Debuts at IAA Mobility 2025

AAC Technologies made its inaugural appearance at the IAA Mobility event in Munich, presenting under the banner "The Future of Sound in Motion." In collaboration with partners such as PSS, First Light Auto Parts, and PSG, AAC demonstrated its comprehensive automotive acoustics capabilities, covering aspects from haptics to optical systems and vehicle engine interaction.

The company entered the automotive acoustics market in 2018, and since then, it has pursued vertical integration through strategic acquisitions, ultimately creating a robust acoustics ecosystem. This ecosystem encompasses sound detection, processing, and output, positioning AAC as one of the few full-service providers in automotive acoustics. They offer an impressive range of solutions, including hardware, software, algorithms, and precise tuning.

During the exhibition, AAC featured five key technology segments, showcasing their complete acoustic solutions which attracted numerous visitors. Representatives from renowned automotive manufacturers, including Audi, BMW, Porsche, Changan Automobile, Volkswagen, Zeekr, Maruti Suzuki, Mercedes-Benz, and Skoda, visited the AAC booth to engage in discussions. High-profile audio partners such as Bose, Devialet, Harman, and Meridian also explored AAC's latest automotive solutions and expressed significant interest in future collaborations.

AAC Technologies has established itself among the top ten automotive audio suppliers globally, being the only Chinese firm on that list. The company’s strong market presence is supported by an annual investment of 7-10% of its revenue into research and development, a global network of R&D and manufacturing centers across 19 nations, and over 18,000 patent applications. This sustained commitment to innovation has solidified AAC's technological leadership and business expansion, earning recognition as one of the 'Top 100 Global Innovators.'

At the event, AAC unveiled the luxury SUV Zeekr 9X, co-developed with the British high-end audio brand Naim Audio. As a technical partner, AAC collaborated with Naim to design a custom immersive 9.2.4.8 sound system for the vehicle, featuring 32 speakers and 8 seat vibrators. The system is powered by a leading industry 40-channel amplifier, delivering a maximum output of 3868 watts. This premium configuration ensures an enveloping sound field within the cabin, allowing users to enjoy an unparalleled auditory experience ranging from high-fidelity 2D to immersive 3D sound and 4D immersion.

At the Munich exhibition, AAC highlighted its integrated automotive acoustic solutions based on physical AI, showcasing practical applications like the Zeekr 9X that demonstrate the sensory impact of "AAC in Interiors." Notably, the company's automotive sector revenues grew 13% year-on-year, reaching 1.74 billion RMB in the preliminary 2025 report, marking it as a significant growth driver.

With a strong focus on integrated acoustic systems, AAC continues to enhance its subsidiaries, including First Light Auto Parts and PSG, to accelerate their international market penetration while providing highly personalized, immersive, safer, user-centered, and intelligent driving experiences.


Conclusion

aac Technologies is clearly positioning itself at the forefront of automotive acoustics innovation. As the company continues to expand its technological capabilities and market presence, the potential for transformative audio experiences in vehicles becomes more promising, further enhancing the future of sound in motion.