Nexters Appoints Aghanim as Global Partner for DTC Implementation

Nexters and Aghanim: A Strategic Partnership for Gaming

In a major move within the gaming industry, Nexters Global has officially announced Aghanim as its global partner for implementing direct-to-consumer (DTC) strategies. This partnership aims to fortify Nexters' presence in mobile gaming and enhance player engagement across various markets worldwide.

Who is Nexters Global?

Nexters Global is a prominent game development studio that operates under GDEV, a publicly listed company that specializes in the gaming and entertainment sector. Known for its successful live-service titles, Nexters has mastered the art of long-term player engagement through diligent live operations (liveops). In 2024 alone, the studio generated impressive revenues of $403.6 million, reflecting its robust financial performance and ongoing contribution to GDEV's broader portfolio.

Aghanim's Role in the Partnership

Aghanim is an integrated commerce platform designed to offer solutions in liveops automation, community engagement, and payment processing specifically for video game studios. By entering this partnership, Nexters will leverage Aghanim’s advanced technologies and methodologies to expand its DTC model, thereby building stronger relationships with players while optimizing monetization outcomes.

This collaboration will enable Aghanim to provide crucial support for DTC transactions through a comprehensive infrastructure. This includes not only international payment networks but also local payment methods preferred by gamers, all designed to create an enriching player experience.

A Comprehensive DTC Experience

The essence of this partnership lies in creating a scalable operational layer that supports player engagement and sustainable monetization in the DTC channel. Both companies are striving to craft seamless gaming experiences that elevate user relationships. According to Anton Reinhold, CEO of Nexters,