#USA #Los Angeles #Mobile Gaming #Aghanim #Nexters

Nexters and Aghanim: A New Era in Gaming

In a significant move for the gaming industry, Nexters Global, a powerhouse in mobile game development, has named Aghanim as its global partner to improve direct-to-consumer (DTC) sales strategies. The partnership is expected to reshape how mobile games are marketed and monetized on a global scale.

Strategic Collaboration Details

Aghanim is an integrated platform specializing in commerce, live operations automation, community engagement, and payment solutions tailored for game studios. This new collaboration will enable Nexters to extend its reach into the DTC market more effectively, ensuring stronger player relationships and enhanced monetization processes.

Nexters, known for its successful live-service games, thrives on disciplined live operations and long-term player engagement. The studio, a part of GDEV Holding listed on Nasdaq, achieved impressive revenues of $403.6 million in 2024, showcasing its robust financial health and contribution to the gaming sector.

Through this partnership, Nexters aims to expand its presence in key international markets by leveraging Aghanim's innovative DTC capabilities. This new strategy will support the development of rich gaming experiences that can respond to market demands in real time, improving player engagement and retention.

Aghanim's Role in the DTC Strategy

Aghanim's contribution includes supporting DTC commerce through all major international card networks and preferred local payment methods. Additionally, Aghanim will provide tools to automate live operations, ensuring that Nexters can deliver personalized gaming experiences boosted by artificial intelligence (AI).

The synergy between Nexters and Aghanim is expected to create a scalable operating layer for DTC commerce, player engagement, and long-term monetization. This move positions DTC as a critical growth channel that is designed to provide seamless experiences for players. Moreover, it gives Nexters greater control over its direct interactions with players, ultimately leading to increased value and better performance in global markets.

Expert Insights

Anton Reinhold, CEO of Nexters, expressed his enthusiasm about the partnership, highlighting Aghanim's exceptional product offerings and expertise at the intersection of financial technology and gaming. He noted, "Our collaboration with Aghanim opens new horizons for our growth strategy."

On the flip side, Constantin Andry, Co-CEO of Aghanim, emphasized the potential of their DTC infrastructure to tackle global payment challenges, enhance web player engagement, and promote effective live operations. He stated that this partnership allows Nexters to derive even higher value from its DTC operations while maximizing monetization efficiency and margins.

The Future of Gaming and DTC

The landscape of mobile gaming is evolving rapidly, and companies like Nexters recognize the importance of adopting innovative strategies to stay competitive. By partnering with Aghanim, Nexters not only enhances its capability to monetize its games but also positions itself as a leader in the realm of direct-to-consumer sales.

Looking ahead, this partnership is set to redefine the gaming experience for players worldwide, making it a fascinating development for industry observers and enthusiasts alike. As gaming continues to converge with financial technology, the outcome of this collaboration will likely provide insights into how to effectively engage and monetize within the expanding global gaming market.

Conclusion

Nexters and Aghanim's partnership symbolizes a strategic step towards embracing new DTC opportunities in gaming. This collaboration is expected to foster innovation, enhance player experiences, and ultimately contribute to the continued growth of the gaming industry as a whole.

For more information about Aghanim, visit Aghanim's website.