KAI Corporation's Sponsorship of NATSLIVE FES 2026
KAI Corporation, a global leader in the cutlery industry, proudly announced its sponsorship of the NATSLIVE FES 2026, held at Toita Women's Junior College on May 2nd and 3rd. Known for blending food and entertainment, the festival attracted a diverse crowd, engaging around 3,000 attendees over two days.
During the event, popular voice actor Kohei Azakasa and the men's group ONSENSE took center stage, delivering exciting and interactive cooking demonstrations that showcased KAI's efficient kitchen tools. The fans were treated to hands-on experiences that highlighted the convenience and enjoyment of cooking using KAI products.
Highlighting KAI’s Special Stages
The main venues, Amagumo Stage and Sakuranbo Stage, featured KAI-themed events throughout the festival. The brand’s logo was prominently displayed, and all cooking sessions utilized KAI tools, seamlessly merging functionality with entertainment. This combination drew significant applause from the audience, transforming the cooking process into an exciting showcase.
Day 1: ONSENSE's Easy Cooking Challenge
On May 2nd, the ONSENSE group introduced a playful cooking segment titled “Nukumushi-san ni wa Tabesasenai” (I won’t let you eat, Nukumushi). Focused on making easy yet delicious “Nukumeshi” (easy meal), the members engaged the audience in a lively cooking competition. The hands-on activity involved using KAI's innovative products like silicone storage bags and multi-silicone bags, making cooking an accessible experience for aspirational chefs even with no prior experience.
The participants whipped up simple yet flavorful dishes such as 'Nukujaga' (meat and potato stew with minimal seasoning) and 'Nukubuta Don' (pork bowl with a rich flavor using just soy sauce and miso), demonstrating how creative cooking can be enriched with the right tools.
Day 2: Voice Actor Kohei Azakasa’s Quick Cooking Challenge
On the following day, renowned voice actor Kohei Azakasa took to the stage for an exciting one-hour challenge, where he cooked various quick recipes using KAI's tools, dubbing them his “secret gadgets.” He astounded the audience with his prowess, utilizing the Multi Silicone Bag, the “Korokoro Chopper” for chopping ingredients effortlessly, and the “Namaクリッチ” for achieving perfect whipped cream in no time.
Azakasa's engaging interactions with MC Mizuta from Wagyuu added entity to the event. Their lively dialogues and quick recipe transitions exhibited how KAI's products transformed the cooking experience, reinforcing their usability and efficiency.
Interactive Experience Beyond the Stages
KAI’s presence was not limited to the stage performances; several booths were set up to let attendees experience the practical benefits of their kitchen tools firsthand. During the two days, the limited food items created by the artists attracted long lines, with ONSENSE’s 'Nukujaga' selling out swiftly.
Visitors sampled Azakasa’s 'Cream Mini Pancakes,' receiving enthusiastic feedback about KAI's innovative kitchen gadgets. Special recipe cards and exclusive kitchen charms featuring the KAI brand logo were also distributed, creating memorable souvenirs for attendees.
Engaging Challenges and Quiz Contests
The main Amagumo Stage buzzed with excitement during a unique challenge where participating artists had a chance to win high-end KAI knives. Successful contestants were thrilled with their victories, further energizing the crowd. Additionally, KAI organized quizzes throughout the event, allowing everyone to deepen their understanding of the brand while enjoying valuable prizes associated with KAI products.
KAI's Culinary Tools in Action
Across various workshops and cooking classes centered on ingredients like bamboo shoots and fava beans, KAI's tools were instrumental. Participants expressed their delight, praising the convenience of the tools and the joy of the cooking experience. KAI managed to effectively communicate its brand values through numerous interactive engagements, showcasing products suitable for both professional chefs and home cooks alike.
About NATSLIVE
NATSLIVE is an innovative live-streaming platform that features popular artists, idols, voice actors, and actors, primarily focused on cooking themes. Viewers can interact in real-time, replicating the demonstrated dishes while engaging with their favorite personalities. This unique format marries online and offline experiences, nurturing food and entertainment as communal activities that bring fans together.
Event Summary
- - Event Name: NATSLIVE FES 2026
- - Official Site: NATSLIVE FES 2026
- - Dates: May 2-3, 2026
- - Location: Toita Women's Junior College, Minato-ku, Tokyo
- - Organizer: NATSLIVE Group
- - Sponsor: KAI Corporation
- - Collaboration: Toita Women's Junior College
About KAI Corporation
Founded in 1908 in Seki City, Gifu Prefecture—famous for its blade-making—KAI Corporation offers over 10,000 products, including razors, nail clippers, beauty tools, kitchen instruments, confectionery tools, and medical surgical tools. The company oversees the entire process from design and development to production, sales, and logistics. For more information, visit
KAI Group.
Contact Information
For inquiries regarding this event, please reach out to KAI Corporation’s Customer Service
Address: 3-9-5 Iwamotocho, Chiyoda Ward, Tokyo, 101-8586
Phone: 0120-016-410
Website:
KAI Group