Seattle Reign FC Partners with Paula's Choice & Honors Women's Empowerment

Seattle Reign FC Partners with Paula's Choice Skincare

Seattle Reign FC has officially announced a significant multi-year partnership with Paula's Choice Skincare, a globally recognized skincare brand and proud Seattle native. This collaboration highlights both organizations' strong commitment to women's empowerment, performance, and community impact. The partnership places Paula's Choice logo prominently on the upper back of the Reign FC kits, marking an exciting new chapter in the team's journey.

The unveiling of this partnership will take place during the club's upcoming Fan Appreciation Match against the Utah Royals FC on October 17, 2025. At 7:00 PM PT, not only will fans witness the incorporation of the Paula's Choice branding but they'll also get a chance to celebrate the dedication and contributions of the club's players. This match exemplifies the synergy between sports and community, as Paula’s Choice serves as the match's presenting partner.

In addition to the kit sponsorship, the partnership introduces the inaugural Lu Barnes Award, which will be an annual recognition presented by Paula's Choice to acknowledge a Reign FC player who embodies integrity, leadership, and excellence. The first recipient of this award will be the club’s captain and a founding member, Lauren Barnes, further enhancing the celebratory aspect of the match.

Maya Mendoza-Exstrom, Chief Business Officer of Seattle Reign FC, expressed enthusiasm about this partnership, stating, “We are thrilled to welcome Paula's Choice Skincare to the Reign family. As a Seattle-born, women-led brand, our partnership signifies more than just a jersey placement; it is a bold step towards uplifting women and fostering confidence in sports.”

Faiz Ahmad, CEO of Paula's Choice Skincare, echoed this sentiment, emphasizing that their brand's commitment to empowering individuals aligns seamlessly with the values held by Reign FC’s athletes, who reflect the spirit of Seattle. The partnership embodies a mutual dedication towards inspiring confidence in women and creating impact in their lives.

Paula's Choice, celebrated for its science-backed skincare products and cruelty-free formulas, is set to leverage this collaboration to support educational initiatives aimed at empowering women in sports. The partnership encourages company initiatives that aim to further equity and celebrate female athletes, enhancing the visibility of women's sports.

Beyond the visible branding on the kits, this partnership is about creating a robust platform for promoting women’s stories, successes, and inspiring the next generation. Both organizations are committed to working together on community programs, educational activations, and storytelling that not only empower women but also strengthen the community ties within Seattle and beyond.

The partnership with Reign FC also extends its impact through the Lu Barnes Award, commemorating the legacy of a player who has made significant contributions both on and off the field. Lauren Barnes has become a beacon of reliability and performance in the NWSL, holding records for the most games played and the most minutes on the pitch. In honor of her legacy, the award will embrace the values she exemplified throughout her career.

As part of the Lu Barnes Award, both Reign FC and Paula's Choice Skincare will make a donation to a charity of each award recipient's choice, emphasizing the importance of creating positive change beyond the field. During the inaugural ceremony, Lauren Barnes will contribute to a donation made to Football For Her, an organization striving to build a safe and empowering environment for young girls and individuals identifying as non-binary through mentorship and resources.

Fans can look forward to the refreshed kits being donned for the first time during the Fan Appreciation Match at Lumen Field. As part of this celebration, attendees can expect exciting in-game surprises, including giveaways and exclusive products from Paula's Choice, contributing to a fun and engaging atmosphere for all.

In conclusion, this partnership between Seattle Reign FC and Paula’s Choice Skincare is a testament to the commitment towards not only empowering athletes but also encouraging community involvement and advocating for women's rights in sports. Together, they embody a powerful narrative that champions bold ideas, confidence, and lasting impact across the globe.