#Japan #Tokyo #KAGENAZO #Taito Sumida Tour #Tokyo Brand

Unveiling the Hidden Treasures of Taito and Sumida

In a bid to promote Tokyo's rich cultural heritage and modern attractions, Tobu Top Tours Co., Ltd. and Tobu Railway Co., Ltd. are thrilled to announce the start of a unique mystery event titled "Taito and Sumida Mystery Time Travel Scroll – In Pursuit of the Disappearing Ukiyo-e". This exciting event will take place from October 1, 2025, to December 28, 2025, inviting locals and tourists alike to explore these vibrant districts in a completely novel way.

What to Expect from the Event

The Taito and Sumida districts are deeply embedded in Japan's traditional culture while embracing modernity. This event aims to highlight the best of both worlds through an engaging walking and transit-based mystery-solving experience. Participants will be able to enjoy the unique charm of these neighborhoods while solving riddles and uncovering clues along the way.

The event is free to participate, making it an excellent opportunity for families and individuals. However, participants will need to cover their own communication and transportation costs as they embark on this delightful adventure. Mystery kits will be available at designated locations, including the Tobu Tourist Information Center in Asakusa and various stores at Tokyo Mizumachi.

A Collaborative Effort

This initiative is part of a broader project, supported by the Tokyo Metropolitan Government, aimed at enhancing Tokyo's branding as a vibrant city. The Tokyo Tourism Foundation plays a key role in promoting this mystery event as part of the "Tokyo Charm Promotion Project," which emphasizes the coexistence of Edo-era tradition and contemporary culture. The recognition of this initiative is a testament to Tokyo's ongoing effort to present itself as a bustling metropolis that honors its historical roots.

The event’s theme, "Old Meets New," encapsulates the essence of Tokyo itself: a city where the ancient and modern harmoniously coexist. Through this event, participants not only engage with the past but also actively participate in the vibrant urban life of Tokyo today.

How to Participate

Participants can access the mystery-solving experience in multiple ways:

• - Event Dates: October 1, 2025 - December 28, 2025
• - Locations: Key areas include Tokyo Mizumachi, Kinshicho, Ryogoku, Kuramae, and Asakusa.
• - Registration and Kits: Mystery kits can be obtained at the Tobu Tourist Information Center or through specific stores at Tokyo Mizumachi. An online version will also be available from the start date, allowing for seamless participation.

Rewards

Exciting prizes await those who solve the mysteries! The first 5,000 participants to complete the beginner course will receive a prize, while 2,500 participants successfully completing the intermediate or advanced courses will also earn a reward. To claim their prizes, participants must show their completion screen at the Tobu Tourist Information Center in Asakusa. Furthermore, there is an opportunity for additional rewards with a special draw for participants who complete both courses.

This unique event not only promises fun and excitement but also aims to foster a deeper understanding of the historical significance of Taito and Sumida. Join us on this intriguing journey through time and experience the sights, sounds, and culture of Tokyo in a whole new light!

For more information about the event details:

• - Event Details

For participation registration, access begins from 9:00 AM on October 1:

• - Event Registration

Embrace the challenge, discover the hidden gems of Tokyo, and add a sprinkle of mystery to your city exploration!