#USA #Parsippany #Nutella #Alex Guarnaschelli #Christian Petroni

Nutella and Celebrity Chefs Unite for Firefighters

For the third year running, Nutella® is warming up the pancake season with its beloved initiative, "Stacks for Giving Back." This innovative program aims to support local fire departments across the United States, acknowledging their continuous efforts to protect communities. This year, renowned chef Alex Guarnaschelli and fellow Food Network star Christian Petroni have collaborated to further enhance this noble cause.

The "Stacks for Giving Back" program allows local communities to nominate their fire departments for a delightful Pancake Breakfast Kit. This kit not only includes Pearl Milling Company pancake mix but also comes with Nutella jars, branded aprons, and various griddle accessories that make hosting a pancake breakfast a breeze. The kit aims to uplift local fire departments by offering them a means to fundraise while delighting community members with delicious pancakes.

In their commitment to support these community heroes, Nutella is also providing $5,000 grants to five selected volunteer fire departments. These grants can be a lifesaver, aiding departments as they face challenges ranging from climate emergencies to equipment lags. Alex Guarnaschelli expresses her enthusiasm, stating, “These local heroes deserve all the support we can give them—whether that's grants to help with their critical work or pancakes to fuel them through their day with a smile.”

The beloved duo of chefs has concocted custom recipes aimed to inspire families at home. Alex Guarnaschelli has introduced her flavorful "Nutella Cornmeal and Fresh Raspberry Pancakes," while Christian Petroni shares his unique recipe for "Nutella Banana Bread Pancakes." These creative recipes bring a novel twist to pancake breakfasts, encouraging families to enjoy Nutella in exciting ways.

Nutella’s history dates back to 1964, when it was first created and has spread joy across more than 160 countries worldwide. The brand is true to its roots of bringing joy and indulgence into the everyday lives of people through simple acts such as a shared meal. According to Noah Szporn, Senior Vice President of Spreads at Ferrero North America, “Nutella has always been about bringing people together over something delicious, and there's no better pairing than Nutella and pancakes to celebrate the firefighters who bring communities together every day.”

The firehouse pancake breakfast tradition is not just about raising money; it's about fostering connections in communities that firefighters serve. The participation of Nutella not only amplifies these fundraising efforts but also helps create happy memories around the breakfast table.

From now until April 30, pancake lovers can visit NutellaStacksforGivingBack.com to nominate their local fire department to receive a Pancake Breakfast Kit, emphasizing the importance of community support.

The initiative showcases how a simple ingredient like Nutella can unite communities in various ways, particularly when it comes to appreciating those who dedicate their lives to safeguarding us. With notable partnerships like that with the National Volunteer Fire Council (NVFC), Nutella is stepping up its game,
igniting impactful positive change through delectable pancake breakfasts wrapped in community spirit. The endeavor also invites social media users to express their support under the hashtag #StacksForGivingBack across platforms like Instagram, TikTok, X, and Facebook.

About Nutella

Nutella, a favorite around the globe, is all about quality and delightful taste, delivering smiles for over six decades. Each jar contains a carefully crafted blend of high-quality ingredients, ensuring that Nutella is not only a treat but also a fond part of cherished memories.

About Ferrero

Founded in 1946 in Italy, Ferrero has grown immensely into one of the largest sweet-packaged food companies worldwide. With a portfolio that includes beloved brands like Kinder, Tic Tac, and Ferrero Rocher, it has consistently aimed to bring joy through its delicious offerings. The brand remains committed to quality and treasured family values, ensuring it remains a significant part of special moments and everyday celebrations.