Swivel Partners with Telly for AI-Driven Ad Operations
In an exciting development in the world of advertising technology,
Swivel, a leading no-code AI workflow automation platform, has partnered with
Telly, a revolutionary smart TV designed to redefine viewing and advertising experiences. This collaboration aims to enhance advertising operations through the power of artificial intelligence, enabling companies to scale their ad businesses while optimizing performance.
Swivel, previously known as PilotDesk, focuses on automating advertising operations and account management processes. This new partnership is set against the backdrop of a successful integration phase, during which Swivel's advanced automation tools facilitated significant improvements in the speed and accuracy of Telly's ad operations. By streamlining key processes such as trafficking, inventory management, and partner workflows, Swivel has enabled Telly's team to focus on strategic growth and ensure the success of their advertising partners.
Ben Elliott, the Lead of Ad Operations at Telly, expressed enthusiasm about the partnership, stating, “We've built Telly to be the most advanced advertising platform for home usage. With AI at our core, we are positioned to operate faster and smarter while dynamically responding to our partners' needs.” The integration with Swivel's automation capabilities has allowed Telly to dramatically accelerate its workflows, more than automating
30,000 tasks across over
30 demand partners, resulting in more efficient campaign delivery and improved yield management.
Frans Vermeulen, President of Swivel, emphasized the importance of their partnership with Telly in light of the evolving ad-supported TV landscape. “By employing automation that aligns with Telly's ambitious pace, we are committed to dismantling the manual obstacles that can hinder development, ultimately providing a smarter way to work,” he remarked.
As Telly continues to grow rapidly, it recognizes that automation is a critical component of its platform's success. This partnership symbolizes Telly’s relentless commitment to building a next-generation media business, where performance, operational efficiency, and continuous innovation serve as the cornerstones of their strategy.
Elliott further highlighted the role of AI and automation at Telly, stating, “By leveraging these technologies, we are liberating valuable time and resources, which allows us to emphasize what truly matters – empowering our advertising partners to harness the full capabilities of our unique content delivery platform. With our groundbreaking creative formats, real-time measurement, and advanced targeting, we are reshaping what TV advertising can achieve.” Telly’s smart TV, renowned for having superior computing power, fully utilizes cutting-edge advertising technologies to disrupt the space and deliver exceptional results, all while being offered for free to consumers.
This innovative collaboration reflects a significant trend in the advertising industry, where AI-enabled automation is becoming more essential in driving faster and more efficient operations. As revenue and media spending increase in the advertising ecosystem, Swivel aims to alleviate the traditional operational burdens that accompany such growth. Their vision extends beyond just automation; they seek to drive better yield for sellers and enhance media efficiency for buyers without the complications of increased headcounts.
For those wanting to learn more about Swivel’s no-code automation solutions, detailed insights are available at their official website:
www.swivel.ai. Meanwhile, Telly continues to reshape the future of home entertainment with its smart TV offering, ensuring that content consumption remains engaging and accessible at no cost.
In summary, the partnership between Swivel and Telly signifies a bold step forward in the evolution of advertising operations, leveraging AI for optimized performance and improved efficiency across the advertising spectrum. As both companies forge ahead, they are poised to set new standards in the industry, creating a dynamic and impactful advertising ecosystem for brands and consumers alike.