Hisense Declared the Fastest Growing Soundbar Brand Worldwide in Five Years
Hisense: A Leader in Audio Innovation
Hisense, known for its excellence in consumer electronics and home appliances, has recently celebrated a significant accolade. The company has been declared the fastest growing soundbar brand in the world over the past five years. This recognition, based on sales data compiled from 2019 to 2024 by Futuresource Consulting, underscores Hisense's unwavering commitment to quality audio performance and consumer satisfaction.
Expanding the Soundbar Portfolio
In the last half-decade, Hisense has diversified its soundbar lineup to meet various consumer preferences and home audio needs. At the forefront of this portfolio is the U Series, designed to deliver professional-grade audio clarity. For enthusiasts seeking a deeper experience, the AX Series incorporates Dolby Atmos technology, ensuring an immersive surround sound experience. Meanwhile, the HS Series enhances dialogue clarity and deepens bass, making every TV-watching moment more palpable.
Industry insiders have acknowledged Hisense’s rapid growth, with TechRadar praising the AX5125H model for offering impressive Dolby Atmos capabilities at an affordable price. Furthermore, Japan’s VGP 2025 awarded the HS2000N the Gold Prize, a testament to Hisense’s successful blend of quality and innovation.
New Heights in Sound Experience with AX5140Q and AX3120Q
The arrival of the AX5140Q and AX3120Q models marks a new chapter in soundbar technology for Hisense. Both of these devices are so equipped with Hi-Concerto technology, allowing synchronized audio processing across Hisense TVs and soundbars. This innovation facilitates simultaneous sound output from both devices, enhancing the overall auditory experience.
The AX3120Q boasts a 3.1.2-channel configuration featuring true Dolby Atmos and DTSX sound capabilities, engulfing users in audio from multiple directions. Its accompanying 6.5-inch wireless subwoofer delivers rich, powerful bass effects that can transform any room into a theater-like environment. Enhancing this further, the AX5140Q expands to a formidable 5.1.4-channel setup equipped with four up-firing speakers that create a comprehensive 360-degree sound experience. When combined with wireless rear surround speakers, it elevates sound to envelop users fully, placing them in the midst of each scene.
One standout feature of the AX5140Q is Room Fitting Tuning, driven by artificial intelligence. This smart technology assesses the acoustics of a given space and optimizes the audio output, tailoring the experience to the unique environment of a home.
Integrated Features for Enhanced Entertainment
Both models promise seamless integration with Hisense TVs, introducing features that enhance all facets of entertainment. The Hi-Concerto technology enhances sound processing, creating a cohesive cinematic experience when paired with select Hisense TVs. Gamers will also appreciate the Game Pro mode, which immerses them in meticulously detailed soundscapes that amplify the thrill of gameplay.
Additionally, EzPlay 3.0 simplifies controlling sound settings directly from the TV remote, allowing for adjustments without juggling multiple remotes or diving into complex menus.
Scheduled for a European debut in June, the AX5140Q and AX3120Q represent Hisense’s strongest commitment to the Atmos soundbar market yet. With this launch, they aim to deliver unrivaled audio experiences to living rooms around the globe.
Hisense: A Trusted Name in Consumer Electronics
Founded in 1969, Hisense has evolved into a recognized leader in the global consumer electronics space, excelling in high-quality multimedia products and home solutions across more than 160 countries. A recent report from Omdia places Hisense at the number two position in total TV shipments globally from 2022 to 2024, and as the leader in the 100-inch and larger TV segment for 2023-2024. Additionally, in an effort to foster global connections, Hisense has partnered as the inaugural official sponsor of the FIFA Club World Cup 2025™.
As Hisense continues to innovate in the audio industry, it remains dedicated to providing consumers with high-quality, immersive sound experiences that resonate worldwide.