Hisense Emerges as the Fastest-Growing Soundbar Brand Worldwide in Recent Years

Hisense: A Leader in Soundbar Innovation

In a remarkable feat for the audio electronics sector, Hisense has recently been named the fastest-growing soundbar brand globally, according to sales data released by Futuresource Consulting. The achievement reflects Hisense's unwavering commitment to delivering innovative audio solutions that not only enhance user experience but also make superior sound accessibility a priority.

Over the last five years, Hisense has continuously developed a diverse range of soundbars tailored to different listening preferences. For audiophiles seeking professional-grade clarity, the U Series offers studio-quality sound that immerses users in their favorite media. The AX Series, on the other hand, provides authentic home Dolby Atmos immersion with rich and multidimensional audio, while the HS Series emphasizes depth for dialogues and powerful bass, elevating every television moment.

Industry experts have highlighted this impressive growth trajectory. TechRadar praised the affordable yet remarkably performing AX5125H for its Dolby Atmos capabilities, while the Japanese magazine VGP 2025 awarded the HS2000N a Gold Prize, emphasizing Hisense's winning combination of innovation, quality, and value.

This recognition sets the stage for a new horizon in soundbar performance with the introduction of the AX5140Q and AX3120Q models. These latest offerings incorporate the pioneering Hi-Concerto technology, which perfectly synchronizes audio processing between Hisense televisions and soundbars. This innovative feature ensures that sound emanates from both devices simultaneously, broadening the soundstage for an immersive audio experience.

The AX3120Q delivers authentic Dolby Atmos and DTSX audio in a 3.1.2 channel configuration, enveloping listeners in audio from all directions, while a 6.5-inch wireless subwoofer adds powerful bass, turning any space into a dynamic auditory environment. The AX5140Q enhances this experience with a robust 5.1.4 channel design and four upward-firing speakers that create a stunning 360-degree audio landscape. Additionally, wireless rear surround speakers complete the sound scenery, providing height effects and a level of surround sound that draws listeners into the narrative of every scene.

A standout feature of the AX5140Q is its Room Fitting Tuning, an AI-based function that analyzes room acoustics and automatically optimizes sound according to the specific environment, ensuring precise and personalized audio playback. Both the AX5140Q and AX3120Q integrate seamlessly with Hisense televisions, featuring enhanced functionalities designed to elevate the entertainment experience to new heights.

With Game Pro mode, gamers can dive into richly detailed soundscapes that make every in-game action—whether it’s an explosion, a footstep, or a victory—feel epic and engaging. Furthermore, EzPlay 3.0 allows users to control sound modes directly via the TV remote, simplifying audio adjustments without the hassle of multiple remotes or navigating through menus.

The AX5140Q and AX3120Q are set to debut in Europe this June, ahead of their global release. As Hisense’s most significant entry into the Atmos soundbar market thus far, these models embody the brand's mission to bring immersive audio experiences to homes worldwide.

About Hisense

Founded in 1969, Hisense is a globally renowned leader in consumer electronics and home appliances, operational in over 160 countries. The company specializes in high-quality multimedia products, smart computing solutions, and is recognized as the number two player globally in total TV shipments according to Omdia data for 2022-2024. Hisense is also a premier official partner of the FIFA Club World Cup 2025™, reflecting its commitment to connecting with audiences around the globe through sports and technology.