Exciting Global Collaboration Between Bilibili and Everyday Crane Game Stores This Summer

A Unique Global Collaboration for Summer 2026

This summer, Japan’s premier crane game chain, Everyday, owned by Toyo Co., Ltd., is teaming up with Bilibili, a dominant video and social media platform in China, particularly among Gen Z users, to host a groundbreaking global event called "玩转地球Online" (Play Online with the Earth). This collaboration is particularly notable as it aims to enhance cultural exchange between Japan and China, fostering connections through Japan's high-quality crane game culture.

Background of the Collaboration

In recent years, there has been a surge in the number of foreign visitors to Japan and an increase in cultural exchanges between the youth of Japan and China. It's in this vibrant context that the collaboration between Bilibili and Everyday emerged, aiming to establish a new entertaining space where fans from both nations can come together to enjoy the unique experiences provided by crane games. The event will run from July 1, 2026, to August 31, 2026, exclusively at Everyday stores, making it a highlight of the summer entertainment scene.

3-Stage Challenge Experience

The event will be structured around a comprehensive "3-Stage Challenge" that seamlessly connects visitors from entering the store, playing the crane games, to posting videos on social media.

1. Stage One: Free Play Coupons for Bilibili Users
Upon arrival, visitors can present their Bilibili user screens via smartphone to receive exclusive welcome gifts based on their account rank (Level 2 and above). This special offer targets active users of the platform. Here are the rewards:
- Level 2: 5 Free Play Coupons
- Level 3 - Level 4: 5 Free Play Coupons + 2 x ¥200 Play Coupons
- Level 5 - Level 6: 5 Free Play Coupons + 2 x ¥200 Play Coupons + Exclusive Everyday Mascot
Note: This promotion is available only for regular members (Level 2 and above) on Bilibili.

2. Stage Two: Mini Game Challenge
Visitors can participate in a mini-game challenge exclusive to Everyday, where anyone can join for free, further encouraged by showcasing the Bilibili collaborative screen. Regardless of the game outcome, all participants will receive additional claw machine free coupons as a participation prize.

3. Stage Three: Video Submission Contest
Participants will be able to capture and share their memorable experiences through videos by posting on Bilibili with a specific hashtag (#玩转地球Online#). There will be regular incentives tied to this initiative, where participants can earn rewards, such as:
- 5 Free Play Coupons and an Everyday Original Carry Bag
- Anyone whose posted video exceeds 50,000 views during the campaign period will receive one prize of their choice from the store merchandise.

Event Overview

- Duration: July 1, 2026 – August 31, 2026
- Participating Stores: Everyday Crane Game stores located in Saitama (Gyoda, Omiya, Okegawa) and Tokyo (Tama no Kuni).

The collaboration promises to blend Japan’s unique high-quality crane game culture with the nostalgic atmosphere of local festivals, thus creating a fresh entertainment environment. We invite everyone to experience and cover this unique event!