Foundation Promotes Drug-Free Living During Winter Olympics in Milan

Combating Drug Abuse During the 2026 Winter Olympics

The 2026 Winter Olympics in Milan are not just about athletic prowess; they also serve as a platform for important social messages. One organization, the Foundation for a Drug-Free World, is leveraging this global event to combat drug abuse, achieving a significant milestone by distributing over 1,000,000 copies of their booklet, "The Truth About Drugs," across Italy. This initiative aims to educate young people about the dangers of drug use, particularly in a time when studies indicate a troubling trend in drug consumption among Italian youths.

The alarming statistics reveal that one in four members of Generation Z in Italy admits to regular drug use, with reports indicating that over 160,000 students aged 15 to 19 have experimented with at least two illicit substances. Jessica Hochman, the Executive Director of the organization, stated, "These numbers are too high. The best way to reduce them is through head-on prevention with real facts that make you reconsider taking drugs."

The campaign kicked off amid a backdrop of Olympic athletes breaking records in various disciplines, including alpine skiing and figure skating. While these sports highlight the pinnacle of physical achievement, the Foundation aims to draw attention to the opioid crisis that looms silently among youth. Volunteers engaged with the public, expertly distributing educational materials in high-traffic areas, including sports venues and local shops.

During this campaign, over 400 enthusiastic volunteers rallied across Italy, targeting a diverse range of neighborhoods and local businesses. They provided educational booklets to shop owners for distribution, creating a community-wide effort against drug abuse. The information dispensed in these booklets is stark and honest; it vividly details the adverse effects of drugs like cannabis and cocaine, informing adolescents about the potential for addiction and its associated dangers, including paranoia and anxiety.

One athlete, a Belgian Olympian, emphasized the need for drug-free living in sports, highlighting that taking performance-enhancing drugs is not just dangerous but could jeopardize an athlete's career and health. He remarked, "Whatever you put your mind to, you can always make it, and we do that best by being active every day." This sentiment echoes the Foundation’s message of empowerment through education and personal responsibility.

Another vital aspect of this initiative is its commitment to providing truthful information without embellishment. Hochman pointed out that the raw facts can be eye-opening for many young people, helping them understand the reality behind the allure of drug use. She noted that by presenting the unvarnished truth, young individuals will be motivated to think critically about substance use more deeply, potentially steering them away from drug experimentation.

The athletes at the Winter Olympics serve as role models for the youth of Italy, reminding them that with hard work and determination, they can achieve their dreams without resorting to substances that could derail their futures. "To all the kids out there, dreaming big should always be your priority. You can achieve your dreams, perhaps even reaching the Olympics, by putting in the work and avoiding shortcuts like drug use," said the Olympian.

Additionally, the Foundation for a Drug-Free World marks itself as the largest non-governmental organization focused on drug education and prevention globally. With a presence in over 180 countries, its mission is supported by volunteers and funded by the Church of Scientology, enabling the distribution of vital resources free of charge. For individuals interested in contributing to the positive impact against drug abuse, further resources can be found at www.drugfreeworld.org.

As the 2026 Winter Olympics continue, the Foundation for a Drug-Free World stands out not only for its commitment to athletic integrity but also for its relentless efforts to push back against the tide of drug abuse among the youth, providing them the knowledge and tools to make informed decisions. It's a crucial reminder that even amidst the competitive spirit of sports, the well-being and health of the next generation must remain a top priority.