#Japan #SDGs #Setagaya #Sony Bank #GIVING for FUTURE

Sonny Bank's Commitment to Youth Financial Literacy

Sonny Bank, led by President Keiichi Minami, is excited to announce its latest initiative, "GIVING for FUTURE." This financial education program targets 5th-grade students at Setagaya Ward's Kinuta Minami Elementary School, reaching 147 eager students. The program is set to be held on November 19, 2025, in collaboration with Naruyuki Tanaka, head of Co-Work-A, and Masataka Sato, CEO of Congrant, a company that specializes in donation digital transformation systems.

The curriculum of "GIVING for FUTURE" delves into essential money management topics such as the role of money, effective spending, and the importance of cautious financial practices. More than just lectures, the program aims to inspire students to think about their communities and future contributions. By leveraging insights gained from Sonny Bank's investment crowdfunding platform, "Sony Bank GATE," and their sponsorship of the donation crowdfunding platform, "GIVING for SDGs," the program emphasizes how money can be used for the greater good.

During the hands-on group activities, students worked in teams of four to brainstorm ideas on potential crowdfunding initiatives and projects that could benefit their community. Responses included proposals for increasing greenery and creating parks accessible for individuals with disabilities—reflecting a keen awareness of local challenges and a desire to address them.

Comments from participating students highlighted their innovative ideas, such as establishing community spaces that promote interaction through nature or constructing inclusive play areas that cater to all abilities. These thoughtful suggestions showcase not only the learning achieved but also the strong sense of responsibility instilled in these young minds.

Principal Atsuko Minegishi of Kinuta Minami Elementary School remarked on the importance of understanding money management as part of their family studies curriculum. The introduction of donations and crowdfunding expands traditional financial literacy, providing students a broader perspective on the impacts of their financial decisions. She expressed hope that these lessons would encourage practical approaches to enhancing the environment and community engagement.

The collaboration with Sonny Bank reflects a concerted effort to nurture students' understanding of non-cash financial transactions. The presence of guest speakers and hands-on activities resonated well with the students, reinforcing the significance of financial education in their lives.

In addition to this program, Sonny Bank partners with Shirayuri Women's University to offer financial education programs and provides courses on money management for students studying abroad. Recently, they also launched the "Money Learning Picture Book Award sponsored by Sonny Bank" aimed at encouraging literature that communicates financial concepts to younger children aged 6 to 8.

Through hands-on learning experiences and practical engagement, Sonny Bank is committed to fostering a culture of financial awareness from a young age. The objective of this ongoing initiative is to promote an understanding of finance among youth, preparing them for a future in a community where responsible financial choices can lead to meaningful social contributions.

Sonny Bank aims to contribute to two of the six sustainability priority issues outlined by Sony Financial Group: "Financial Education for All" and "Lively Local Communities." Through such educational programs, the bank addresses the United Nations’ Sustainable Development Goals (SDGs) while empowering the next generation.

As Sonny Bank continues to invest in community-based financial education, it recognizes the vital role this initiative plays in shaping informed, conscientious citizens of tomorrow, who are not just capable of managing their personal finances but are also active contributors to society's wellbeing.