OUTFRONT Media and GLAAD Celebrate Pride 2025 with Inspiring 'One Story. One Future.' Campaign

OUTFRONT Media and GLAAD Celebrate Pride Month 2025

Pride Month 2025 is here, and it brings with it a wonderful reason to celebrate unity, representation, and the power of storytelling within the LGBTQ+ community. OUTFRONT Media Inc. (NYSE: OUT), a leading out-of-home (OOH) media enterprise in the United States, has once again joined forces with GLAAD, the prominent LGBTQ media advocacy organization, to present the inspiring campaign titled "One Story. One Future."

This initiative marks the third consecutive year that OUTFRONT has partnered with GLAAD to amplify the message of equality and love during Pride Month. By encouraging LGBTQ individuals and their allies to come together, this campaign celebrates the diversity of unique stories while highlighting our shared aspirations for a better future. The essence of the campaign revolves around the idea that while every queer individual's narrative is distinct, the overarching goal of equality remains the same.

As part of the campaign, OUTFRONT's national network of digital billboards, transit displays, and street-level assets will be graced with vibrant graphics and messages throughout the month of June. The creative direction draws inspiration from the concept of "friction flow," a metaphor referring to personal growth that arises from navigating tension, protest, and community bonding. The advertisements will prompt viewers to ponder the importance of creating a world that is not only safer and more liberated for LGBTQ individuals, but ultimately benefits everyone in society.

Sarah Kate Ellis, the President and CEO of GLAAD, articulated the importance of storytelling in advancing equality. "Pride has always been powered by storytellers — those who dare to envision a just world," she stated. Her remark captures the heart of the campaign: the notion that narratives have the potential to change culture and inspire movements. Ellis emphasized that every individual's voice matters, whether prominent or quietly spoken, and that now is the time to stand up for the LGBTQ community unapologetically.

The campaign will also introduce two Pride-themed takeovers on OUTFRONT's Moments content platform. In collaboration with Artsy, the segment titled "QUEER ART NOW" will showcase remarkable and contemporary works by emerging LGBTQ+ artists who are reshaping the artistic landscape. This content will be featured on digital transit screens across key locations, including New York's MTA, Miami's Brightline, and various transit systems in San Francisco.

Moreover, OUTFRONT has partnered with The Museum of Modern Art (MoMA) to release a special edition of Moments in Art. This edition will highlight iconic works, including Peter Hujar's powerful portrait of Candy Darling as she lay on her deathbed, honoring the late Warhol superstar's legacy and the significance of self-expression within the LGBTQ+ community.

Liz Rave, Vice President of Marketing at OUTFRONT Media, expressed excitement over the project, remarking, "It is an honor to collaborate again with GLAAD to celebrate Pride Month. This year's celebration focuses on amplifying LGBTQ art and stories, which can shine brightly on the canvas of out-of-home advertising. Our public spaces become platforms for pride, inclusion, and diverse expressions of identity."

As we embrace Pride Month 2025, let us celebrate one another’s stories, recognize the strength in our unity, and strive towards the common goal of equality and freedom for all. The "One Story. One Future." campaign invites everyone to stand up and show support for the LGBTQ+ community, helping to create a more inclusive and brighter future for generations to come.

Join the conversation and use your voice to uplift the narratives that shape our world. We are all part of the story, and together, we can make a difference.