Bank of America's Initiative 'Golf with Us' Sees 25,000 Kids Join During Masters Weekend

A Groundbreaking Weekend for Youth Golf

During the recent Masters Weekend, an impressive surge in youth participation occurred with over 25,000 children signing up for the Bank of America initiative titled 'Golf with Us.' This represents a 160% increase from the previous year, highlighting a significant interest among younger generations towards the sport of golf. The program caters to youth aged 6 to 18 and is designed to foster a love for golf while making it more accessible by providing $5 tee times through free memberships in association with Youth on Course, a prominent non-profit organization dedicated to offering affordable golf experiences.

In conjunction with this achievement, Bank of America has announced plans to reach a target of 250,000 total sign-ups within the next two years, creating opportunities for countless aspiring young golfers. The enrollment for this year's Golf with Us program remains open until June 15, 2026, making it crucial for interested families to act promptly to secure their spots.

Bank of America has truly embraced its role in promoting the sport. This year, it aims to conduct Golf with Us clinics across 25 markets, which will provide not just golfing skills but also essential life lessons that can contribute to the personal development of participants. Enhanced offerings in 2026 include $5 golf simulator rentals and free lessons by PGA professionals, further enriching the experience for young athletes.

Rory McIlroy: A Role Model and Philanthropist

This initiative coincides with the remarkable accomplishments of Rory McIlroy, who recently celebrated a back-to-back Masters victory. His journey serves as an inspiring story for the youth, exemplifying the fruits of dedication and persistence both on and off the golf course. In a generous gesture, McIlroy announced a substantial $500,000 donation to Youth on Course, aimed at funding 70,000 rounds of golf for young members.

Brian Moynihan, the Chair and CEO of Bank of America, expressed his admiration, stating, “Rory's back-to-back wins show how perseverance and dedication, on the course and in life, can help you reach your goals.” He also emphasized the importance of teaching young golfers not only the skills needed in golf but also the values that are fundamental in life.

Accessibility: A Core Value

For families wondering about the financial implications, signing up for Golf with Us is entirely free for the first 150,000 new participants. Returning participants can renew their memberships at an attractive 20% discount. The extensive benefits include access to rounds of golf at numerous courses across the United States, Canada, and Australia, with an aim to ensure that golf is accessible to kids regardless of their backgrounds.

The Youth on Course program operates through a network of over 2,000 partner courses, providing safe and affordable options for young players. Parents can register their children at BofA.com/GolfwithUs and gain insights into the participating courses in their vicinity.

The Broader Impact of 'Golf with Us'

Bank of America's commitment goes beyond just offering golf; it focuses on transforming lives. The initiative aims to incorporate broader community support, helping young golfers who might not have otherwise had access to the sport. This approach has seen the program attract thousands of first-time golfers, highlighting its inclusive nature. Over 22,000 participants were girls, affirming the commitment to making golf a welcoming sport for everyone.

With robust partnerships and community initiatives, Bank of America is working towards a sustainable future in the sport. It underscores a commitment to social responsibility and offers a unique opportunity to enrich the lives of young people through golf.

The Golf with Us program represents not just an invitation to play golf, but an open door to life-changing experiences for youth. As Rory McIlroy sets the standard for excellence, the partnership between him and Bank of America ensures that this future generation is equipped to embrace the game and its many lessons.