Adams & Reese Unveils New Global Brand Identity to Enhance Market Positioning
In a bold move to reinforce its presence on the international stage, Adams & Reese, a prominent corporate law firm known for its multidisciplinary approach, has officially announced the relaunch of its global brand. This initiative is part of a broader strategy to position itself favorably as it expands operations into European and other global markets. The firm's Board and Global Leadership Team recognized the need to evolve their brand image to accurately reflect their evolving culture and comprehensive capabilities.
The repositioning effort was led by renowned brand consultancy Starfish, which began with an extensive brand review, involving over 50 in-depth interviews with stakeholders, including firm leaders, attorneys, and team members. This collaborative assessment uncovered vital insights that were instrumental in shaping a refined global branding strategy. One of the critical realizations was that the firm's existing visual identity and narrative did not align with its modern, client-centric approach, nor did it adequately represent the collaborative spirit of the firm.
The new branding initiative is not just cosmetic; it aims to showcase what Adams & Reese stands for as a law firm. Unlike many competitors that highlight a singular point of differentiation, the firm’s strength is revealed through its multifaceted characteristics. Key differentiators that emerged from the brand study included:
These attributes were integrated into a comprehensive rebranding effort that included a new positioning framework, narrative, visual identity, brand guidelines, and a refreshed communication strategy. At the core of the rebrand is the central message that Adams & Reese is 'Where You Want To Be'—a sentiment directed at both clients and legal professionals.
The updated brand identity presents a modernized face of the firm, highlighting its capability to navigate the complexities of global business while emphasizing proximity to decision-makers and fostering cross-disciplinary collaboration.
Following the relaunch, Adams & Reese has already witnessed measurable success, demonstrated by a notable increase in online engagement. The firm reported a surge in website traffic with over 100,000 additional page views, indicating that their refreshed brand strategy resonates well with audiences. This growth, from 161,790 to 258,587 page views, underscores the importance of aligning a brand's strategy with its authentic culture and distinctive strengths.
Adams & Reese holds a reputation for providing high-quality legal services tailored to various industries, characterized by a collaborative, client-focused approach. The firm is recognized for effectively blending in-depth local knowledge with robust legal expertise, delivering actionable solutions to organizations facing intricate legal challenges. As they embark on this exciting new chapter with their relaunch, Adams & Reese is poised to continue its legacy as a trusted advisor in today’s dynamic legal landscape.
The repositioning effort was led by renowned brand consultancy Starfish, which began with an extensive brand review, involving over 50 in-depth interviews with stakeholders, including firm leaders, attorneys, and team members. This collaborative assessment uncovered vital insights that were instrumental in shaping a refined global branding strategy. One of the critical realizations was that the firm's existing visual identity and narrative did not align with its modern, client-centric approach, nor did it adequately represent the collaborative spirit of the firm.
The new branding initiative is not just cosmetic; it aims to showcase what Adams & Reese stands for as a law firm. Unlike many competitors that highlight a singular point of differentiation, the firm’s strength is revealed through its multifaceted characteristics. Key differentiators that emerged from the brand study included:
- - A client-first and collaborative culture
- - Thorough connectivity at both local and governmental levels
- - A results-oriented and pragmatic mindset
- - The ability to assemble tailored legal teams for handling complex, high-stakes matters
These attributes were integrated into a comprehensive rebranding effort that included a new positioning framework, narrative, visual identity, brand guidelines, and a refreshed communication strategy. At the core of the rebrand is the central message that Adams & Reese is 'Where You Want To Be'—a sentiment directed at both clients and legal professionals.
The updated brand identity presents a modernized face of the firm, highlighting its capability to navigate the complexities of global business while emphasizing proximity to decision-makers and fostering cross-disciplinary collaboration.
Following the relaunch, Adams & Reese has already witnessed measurable success, demonstrated by a notable increase in online engagement. The firm reported a surge in website traffic with over 100,000 additional page views, indicating that their refreshed brand strategy resonates well with audiences. This growth, from 161,790 to 258,587 page views, underscores the importance of aligning a brand's strategy with its authentic culture and distinctive strengths.
Adams & Reese holds a reputation for providing high-quality legal services tailored to various industries, characterized by a collaborative, client-focused approach. The firm is recognized for effectively blending in-depth local knowledge with robust legal expertise, delivering actionable solutions to organizations facing intricate legal challenges. As they embark on this exciting new chapter with their relaunch, Adams & Reese is poised to continue its legacy as a trusted advisor in today’s dynamic legal landscape.
Topics General Business）
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