The Beast Takes Over Nashville's Broadway for Epic NASCAR Weekend Celebration

The Beast Takes Over Nashville's Broadway

This Saturday, Nashville's vibrant Broadway will transform into a high-octane playground as The Beast, brought to you by Monster Energy, takes over for the NASCAR weekend celebrations. From motorcycle stunt shows to thrilling appearances by NASCAR stars, the event promises to deliver an unforgettable experience that nears the heart of music and motorsports culture in Music City.

Running from noon to midnight, Broadway will turn into an electrifying arena where the excitement is palpable. Expect to hear the roar of engines and the cheers of fans as the Concrete Cowboys dazzle the crowd with their breathtaking Harley stunt performances, pushing the limits of motorsport entertainment. With smoke, fire, lasers, and that unmistakable scent of burning rubber, each show is set to be a spectacle of adrenaline and style, truly embodying what it means to embrace the Beast lifestyle.

CJ Barham of the Concrete Cowboys shares his exuberance, “The team is locked in and ready – it's time to shake the buildings, get the people rowdy and standing on their feet as we blow smoke through the streets of downtown. It's go time for the Concrete Cowboys!” This commitment to spectacle assures that attendees are in for a wild ride where thrills and atmosphere intertwine seamlessly.

Beyond the gut-wrenching stunts, fans will have the chance to meet and greet with notable NASCAR personalities, including Tyler Reddick and his 23XI Racing teammate, Riley Herbst. Exciting activities like pit crew demonstrations will bridge the gap between fans and drivers, creating a unique connection that enhances the overall experience and builds anticipation for Sunday’s race.

Hosting the action on this iconic strip between 4th and 5th Streets will be NASCAR’s Chief Hype Officer, Dylan “Mamba” Smith, who promises to keep the energy high throughout the day. Known for his comedic chops, Joe Comedy will infuse his vibrant personality as the MC for the stunt shows, ensuring that every moment is filled with laughter and cheer.

As the sun sets and the excitement reaches its zenith, The Beast plans to throw an exclusive afterparty at Nudie's Honky Tonk, one of Broadway's most celebrated venues. Here, NASCAR aficionados, celebrities, and Monster athletes will gather to celebrate with music by a special surprise guest artist, promising an exhilarating night that echoes long after the engines have shut down.

With 6% alcohol and no added sugars, The Beast has crafted its beverages for those who enjoy the vibrant nightlife and want to keep the adrenaline rushing. With flavors ranging from Mean Green to Scary Berries, The Beast along with its hard-hitting tea, caters to those who seek fun without compromise.

Renold Aparicio, Monster Brewing Co.'s SVP of Marketing and Sales Strategy, adds, “Who doesn't love a high-octane party? We're thrilled to unleash the Beast on Broadway and bring this brand's essence to life with an epic takeover of Music City. We’ve got everything covered for adrenaline junkies... the Concrete Cowboys, Tyler Reddick, Riley Herbst, pit crews, and one helluva afterparty.”

So gear up for a weekend where motorsport magic meets Nashville's musical heartbeat. Whether you’re a NASCAR loyalist or just ready for an unforgettable day of action, The Beast on Broadway will deliver excitement at every turn.

About The Beast

Initially launched as Monster Energy's foray into the world of adult beverages, The Beast brings a smooth-tasting alcohol infused with beloved Monster flavors, presenting an appealing option for those looking to celebrate with gusto. Born from ambition and innovation, The Beast was crafted to cater to the adult palate while ensuring fun and energy remain intact without the added sugars or caffeine.

For more information or to join the celebration, follow Monster Energy’s official channels and become part of the thrilling experience that awaits in downtown Nashville on NASCAR weekend!