#NBA #CeraVe #Anthony Davis

CeraVe Joins Forces with the NBA

CeraVe, renowned as the foremost dermatologist-recommended skincare brand in the United States, has made headlines by forming a significant multiyear partnership with the National Basketball Association (NBA). This collaboration not only positions CeraVe as the league's Official Skincare and Haircare Partner but also marks a strategic move to engage with the diverse and passionate NBA fan base.

Enhancing Skin Health Awareness

Esther Garcia, General Manager of CeraVe US, expressed excitement about this partnership, stating, "At CeraVe, we are absolutely thrilled to join forces with the NBA because, like them, we believe in championing performance and well-being." This partnership aims to foster a culture of self-care by promoting effective skincare solutions that cater to the needs of athletes and fans alike. With a focus on skin barrier concerns, CeraVe aspires to initiate vital conversations surrounding skin and scalp health, making dermatologist-developed care accessible to all.

Engaging Fans Through Innovative Campaigns

The partnership will roll out a series of innovative marketing initiatives designed to resonate with fans throughout the NBA season. Through original content, storytelling, and onsite activations at key league events, CeraVe intends to integrate its skincare and haircare products into the NBA experience. Key events, including the Emirates NBA Cup and NBA All-Star festivities, will showcase CeraVe’s commitment to enhancing skin health awareness.

Furthermore, the collaboration will extend CeraVe’s successful "Head of CeraVe" campaign featuring 10-time NBA All-Star Anthony Davis, providing fans access to exclusive content that emphasizes the importance of skincare. With its robust onsite presence, CeraVe will actively engage fans and elevate the overall NBA experience.

Community Programs and Education

A notable aspect of this partnership is CeraVe's plan to introduce the