#Japan #Tokyo #Japan XR Center #XR Attraction #Yami Co.

Introduction

Daimaru Matsuzakaya Department Store, based in Koto, Tokyo, has embarked on an exciting project in collaboration with horror creative company Yami Co. and Japan XR Center. This partnership aims to bring a unique and terrifying immersive experience to life through an original XR horror attraction titled "迷界デパート" (Mikai Depart). Set to debut on July 16, 2026, at the Daimaru Tokyo Store, this attraction promises an unforgettable adventure into a world of horror and suspense.

What is '迷界デパート'?

The original content "迷界デパート: Endless Memories Haunting an Infinite Department Store Labyrinth" will use XR technology, allowing players to engage in a free-roaming style gameplay experience while wearing head-mounted displays. Players will take on the role of a rookie night security guard tasked with investigating unsettling anomalies within the store, who inadvertently finds themselves trapped in a disturbing realm where our darkest memories run wild.

In this chilling setup, participants will ride a staff-only elevator during the late hours, only to encounter a twisted version of the store, where reality and nightmares blur. The atmosphere is filled with eerie nostalgia that enhances the terror as mannequins emerge from the darkness, creating palpable tension. Armed only with a flashlight, the goal is to escape this maze of horror, facing thrilling challenges along the way.

Event Details

Event Timeline

• - Duration: July 16 (Thursday) to August 11 (Tuesday, National Holiday) - Planned
• - Location: 11th Floor, Daimaru Tokyo Store Exhibition Hall
• - Organized by: Daimaru Matsuzakaya Department Store Co., Ltd.
• - Story Development: Yami Co.
• - Produced by: Daimaru Matsuzakaya, Yami Co., Japan XR Center
• - Official Website: Daimaru XR Attraction

Crowdfunding Initiative

To support the creation of this XR content, a crowdfunding campaign will launch on June 5 and run until June 23, 2026. Supporters can look forward to exclusive offers, including early access tickets to the experience and the opportunity to have their names featured at the venue. The initial crowdfunding goal is set at 300,000 yen, and additional details can be found on the crowdfunding page at CAMP FIRE.

The Creators Behind the Project

Yami Co.

Yami Co. is a prominent horror creative company in Japan, known for producing a wide range of horror-themed entertainment across various mediums, from events and games to visual content and web experiences. Recent exhibitions such as "Missing Persons Exhibition" and "Fear Exhibition" have garnered significant attention on social media, drawing over 400,000 visitors. Their work includes award-winning projects like "Reformation Horror House," recognized for its excellence at the 50th JNN Network Council Awards.

• - Website: Yami Co. Homepage
• - Social Media: Twitter

Japan XR Center

Japan XR Center operates out of Japan, India, and San Francisco, focusing on the development of XR attractions and game content under the mission of promoting XR implementation at the best value. They have received accolades like the Best Consumer Award at the prestigious XR Kaigi 2025.

• - Location: 14th Floor, Nakano Sunbright Twin, 2-46-1 Honcho, Nakano, Tokyo
• - Website: Japan XR Center
• - Store Homepage: XR Center

Vision for the Future

Daimaru Matsuzakaya Department Store's recent endeavors are part of their mid-term management plan aiming for deepened retail business. By merging their strengths in procurement and digital innovation, the company aims to provide new experiential value to customers and create original stories that leverage the unique shopping spaces they manage. The collaboration with Yami Co. and Japan XR Center marks a significant step towards blending reality with digital experiences, enhancing entertainment within urban retail spaces.

In conclusion, as we look towards the grand opening of '迷界デパート,' it represents not just a thrilling horror experience but also an innovative leap into the world of XR technology in retail entertainment.