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Bob's Red Mill Launches New Overnight Protein Oats

At the Natural Products Expo West 2025, Bob's Red Mill has unveiled its latest innovation: the Overnight Protein Oats. This introduction marks a significant addition to their high-quality, whole-grain oat product line, aimed at those seeking a nutritious and convenient breakfast option.

What's New?

The Overnight Protein Oats come in two delicious flavors: Blueberries & Cream and Vanilla Almond. These products offer a unique blend of taste and nutrition—each serving contains 10g of protein with 8g of sugar or less, all while avoiding common fillers and added protein powders. This new product line is a direct response to the increasing consumer demand for higher protein content in their diets, a trend noted by recent surveys revealing that over 70% of consumers are looking to increase their protein intake.

The Science Behind It

Crafted from a special hull-less oat variety that Bob's Red Mill is known for, the Overnight Protein Oats also stand out due to their sustainable nature. They produce 48% fewer carbon emissions compared to typical oats, allowing health-conscious consumers to make choices that are better for both themselves and the planet.

Preparation Made Simple

One of the most appealing aspects of the Overnight Protein Oats is the ease of preparation. Consumers simply need to combine the oats with any milk of their choice and refrigerate overnight. This results in a high-fiber, nutritious breakfast ready to enjoy in the morning, complete with real fruit or nut pieces and chia seeds.

Marketing Commitment

Daniel Barba, Vice President of Marketing at Bob's Red Mill, emphasized the brand's dedication to quality and convenience: _“The introduction of Overnight Protein Oats marries the great taste and high quality that Bob's Red Mill is known for with the convenience modern consumers crave.”_ This launch is seen as a broadening of their protein-rich offerings, enhancing both flavor variety and convenience for both loyal customers and new fans.

Revamped Instant Oatmeal Packets

In addition to the Overnight Protein Oats, Bob's Red Mill is also revamping its Instant Oatmeal Packets. Drawing inspiration from beloved homemade recipes, this new product features nostalgic flavors like Classic, Apple Cinnamon, and Maple Brown Sugar. These oatmeal packets are created without artificial flavors, embodying the essence of quality oatmeal in a quick and convenient format.

The revamped oatmeal packets are prepared using Bob's Red Mill's Signature Four Oat Blend—a careful mix of Whole Grain Rolled Oats, Oat Bran, Whole Grain Quick Oats, and Scottish Oats—ensuring rich flavor and texture in every bite.

Visit Bob's Red Mill at the Expo

For attendees of Natural Products Expo West, Bob's Red Mill invites everyone to visit their booth (#805) where they can experience both the Overnight Protein Oats and the new Instant Oatmeal Packets first-hand. These products are expected to be available for nationwide distribution this coming spring: the Overnight Protein Oats will retail for $6.59 per box (containing four packets), while the reformulated Instant Oatmeal Packets will have an SRP of $5.29 per box (containing six packets). Both offerings are certified gluten-free and non-GMO project verified.

About Bob's Red Mill

Founded in 1978 and located in Milwaukie, Oregon, Bob's Red Mill has long been devoted to quality whole-grain products. The company has transitioned to a 100% employee-owned model, boasting over 700 dedicated staff members committed to maintaining the high standards and wholesome offerings that the brand is known for.

To learn more about Bob’s Red Mill and explore their extensive range of oat products, visit www.bobsredmill.com.