HONOR Unveils Ambitious Alpha Plan to Transform into an AI Device Ecosystem Leader

In a move set to redefine its position in the global technology market, HONOR has officially introduced the innovative HONOR ALPHA PLAN. Announced during the ongoing Mobile World Congress in Barcelona, this strategy marks a significant shift for the company from a traditional smartphone manufacturer to a pioneering entity in the realm of AI device ecosystems.

The Alpha Plan, as defined by HONOR's CEO James Li, is a three-phase initiative designed to leverage the potential of artificial intelligence, aiming to create a new world of smart devices. This exciting transformation is based on the principles of collaboration and openness, inviting industry partners to join this revolutionary journey. Li emphasized the profound impact that AI is expected to have on technology, productivity, and society as a whole, calling for a united approach to grasp the opportunities presented by artificial intelligence.

A Visionary Approach to AI Development

The name Alpha Plan embodies a dual meaning; the Greek letter 'alpha' symbolizes HONOR's relentless pursuit of excellence in technology. Notably, the lowercase 'α' incorporates the Chinese character for human (人), reflecting the company's commitment to human-centered innovation. This dynamic representation symbolizes a fusion of Eastern and Western philosophies, aligning with HONOR's global vision to enhance consumer value worldwide.

The strategy outlines three crucial steps to achieve this ambitious transformation:
1. Development of Intelligent Smartphones: The first step focuses on creating smartphones imbued with human-centered AI capabilities. HONOR intends to collaborate with technology partners to push the boundaries of device limits, fostering a new paradigm in the AI era.
2. Advancing AI Ecosystem: Following the launch of intelligent smartphones, the next phase aims to open industry boundaries, co-creating a comprehensive AI ecosystem fit for the physical AI age. This strategic move will better integrate devices and services, ensuring a seamless user experience.
3. Realizing General AI Potential: Ultimately, HONOR aspires to transcend traditional technology limits, contributing to a holistic transformation in civilization through the empowerment of human potential facilitated by generalized AI technologies.

Showcasing Innovations at MWC 2025

During the Mobile World Congress, taking place from March 3rd to 6th, 2025, attendees will have the opportunity to explore HONOR's latest innovations at booth 3H10 in Hall 3, Fira Gran Via. The company is set to unveil cutting-edge AI technologies that embody the values of its Alpha Plan.

As this journey unfolds, HONOR extends an invitation to all stakeholders in the tech industry—encouraging an open dialogue to embrace the thrilling future of artificial intelligence together and maximize its potential benefits for all of humanity.

As we look ahead, the Alpha Plan represents more than just a strategic initiative; it signifies HONOR's evolution into a collaborative force in technology, striving to ensure that advancements in AI are accessible and beneficial for everyone. For more information and the latest updates from HONOR, visit www.honor.com/global/events/honor-mwc/.

This exciting new chapter promises to pave the way for innovations that will shape the future of smart technology and enhance daily life around the globe.