#Japan #Climate Change #Tokyo #Food Security #Cross Marketing

Rising Anxiety About Climate Change in Japan

In a recent survey conducted by Cross Marketing, over three-quarters of Japanese participants expressed feelings of anxiety regarding climate change. This study, which surveyed 2,400 individuals aged 20 to 79, was conducted in September 2025 and indicates a slight increase in climate-related worries compared to previous years.

Survey Findings

The results show that 32% of participants feel "very anxious" about the current state of climate change, with an additional 45% stating they have some anxiety, making the total amounting to 77%. This is a small rise in concern when compared to 2023 and 2024.

Concerns Over Food Security

The Ministry of Agriculture, Forestry and Fisheries in Japan has reported that the country's food self-sufficiency rate remains low at 38%, the worst among developed nations for three consecutive years. The survey indicated that 43% of respondents feel "very anxious" and 38% "somewhat anxious" about Japan's food security, summing to an alarming 81%. Furthermore, the onset of the rice crisis in August 2024 has resulted in a 7-point increase in anxiety regarding food self-sufficiency.

Specific Anxiety Items

Among those surveyed, concerns about climate change leading to natural disasters and personal health impacts were prominent. 63% of respondents indicated fears about an increase in heavy rains and downpours, while 58% are worried about decreased quality and failure of agricultural products. Half of the participants expressed fears about suffering from heat-related illnesses, a marker that has grown in worry by six points since last year, now ranking second in anxiety items.

Concerns extend to environmental and ecosystem impacts as well, with 56% fearing the loss of Japan's four distinct seasons, 40% concerned about changing habitats for marine life, and 32% anxious about deteriorating water quality and decreasing water resources. Compared to the previous year, anxiety about the shifting seasons has risen by eight points.

Summary of the Report

Data collected includes:

• - Overview of the survey
• - Respondent profiles (gender, age, marital status, residence, cohabitation, presence of children)
• - Summary and detailed results on climate change adaptation awareness and concerns regarding the present and future (5 and 10 years ahead)
• - Coping strategies in place against climate change effects
• - Predictions on future food crises in Japan
• - Reasons behind fears about food self-sufficiency

For a full download of the report, visit: Cross Marketing Climate Change Survey 2025 Report

Survey Methodology

This research was conducted via internet panels throughout 47 prefectures in Japan from September 5 to 6, 2025, with a sample size of 2,400 responses. Results may not always sum to 100% due to rounding.

Company Overview

Name: Cross Marketing Inc.
Headquarters: 3-20-2 Nishi-Shinjuku, Tokyo Opera City Tower 24F, Shinjuku, Tokyo
Established: April 1, 2003
CEO: Kimiya Igarashi
Core Business: Marketing research and consultancy related to marketing and research.

For inquiries related to media coverage, contact:
Cross Marketing Inc.
Marketing Department
Phone: 03-6859-1192
Email: [email protected]

Note: When citing or reproducing this release, please credit Cross Marketing appropriately.